CRM Manager

• Take full ownership of CRM and email marketing activity across multiple brands
• Develop and manage the CRM roadmap, ensuring all communications support wider commercial objectives
• Plan, build and execute engaging email campaigns and automated customer journeys through HubSpot
• Create and maintain a comprehensive campaign calendar, balancing promotional activity with retention and engagement initiatives
• Work closely with creative, marketing and brand teams to deliver compelling customer communications that reflect each brand's identity and positioning
• Lead the ongoing development and optimisation of HubSpot, including supporting platform migration and process improvements where required
• Monitor campaign performance, analyse customer behaviour and provide actionable recommendations to improve results
• Build reporting dashboards and performance insights to support data-led decisionmaking
• Drive a continuous testing programme across subject lines, messaging, creative, audience targeting and automation workflows
• Develop customer lifecycle programmes that increase engagement, loyalty and repeat purchase behaviour
• Use customer and behavioural data to create highly targeted segmentation strategies
• Design and optimise automated journeys including onboarding, product launches, promotional campaigns, retention and reactivation programmes
• Identify opportunities to increase customer lifetime value through upselling, cross-selling and personalised communications
• Maintain strong database health and deliverability standards, ensuring best practice across data management and list hygiene
• Gather insights from customer-facing teams and feedback channels to continuously improve CRM activity and customer experience
• Support the development of customer-centric initiatives that strengthen long-term brand loyalty

• Proven experience in a CRM, Email Marketing, Customer Retention or Lifecycle Marketing role
• Strong hands-on experience with HubSpot (highlydesirable)
• A track record of delivering successful email marketing and automation campaigns that drive measurable business results
• Excellent analytical skills with the ability to interpret data and turn insights into action
• Experience creating customer segmentation strategies and lifecycle programmes
• Confidence working cross-functionally and influencing stakeholders at all levels
• A proactive, self-starting approach and the ability to thrive in a fast-paced, high-growth environment
• Strong project management and organisational skills with exceptional attention to detail

Experience within health, wellness, beauty, consumer products or a related sector