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As CRM Manager at Audika Group, you’ll serve as a vital liaison - gathering and analyzing business needs for Marketing and CRM, translating them into actionable features and user stories in close partnership with the Product Owner. You’ll deliver marketing automation insights to the CRM Program Manager and OneHearingCare Product Owner and generate CRM insights that shape the direction of our programs and products.
Job Responsibility:
Gather and analyse business needs relevant for Marketing CRM development
Structure and document business needs, uncovered gaps and capture critical information needed for CRM development teams
Support the Product Owner by creating or refining features for the backlog, as well as breaking them down into user stories
Lead the implementation and ongoing support of global CRM programs within OneRetail and CE (OneHearingCare)
Promote best practices for CRM system usage in marketing, offering consultancy and solutions for challenges and incidents
Partner with IT, Business Process Owners (BPOs), and global/local marketing teams to resolve CRM-related issues and enhance collaboration
Support the management and optimal use of CRM marketing technologies, including Click, Twilio, and nps.today
Work closely with the CRM Program Manager to continuously develop and optimize CRM and Marketing Automation strategies
Requirements:
Degree in Marketing, Business Administration, IT, or a related field
1-3 years of hands-on experience in CRM marketing, automation program design, and campaign execution within an international organization
In-depth understanding of CRM Marketing technologies with transferable knowledge of implementation of marketing automations
Experience with Microsoft Dynamics 365 Customer Insights & Journeys or similar platforms
Experience with marketing technologies such as Click and Twilio
Excellent communication, problem-solving, and project management skills
Proactive mindset with the ability to drive best practices and strategic improvements across teams
Experience with end-to-end project lead experience where cross-functional collaboration and resource coordination is needed
Structured and can systematically manage complex projects, coordinate with multiple stakeholders, and deliver scalable automation solutions
Nice to have:
Passion for marketing technology minded towards delivering coherent customer experience anchored in CRM and omnichannel marketing automations