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Fever is the world’s leading tech platform for culture and live entertainment, aiming to democratize access to culture and entertainment through cutting-edge technology and data-driven approaches. The CRM Manager role involves optimizing customer retention, loyalty, communication programs, and analyzing consumer data while working within a fast-growing global leader.
Job Responsibility:
Responsible for defining the CRM strategy and applying it to optimize customer retention, loyalty and return rate
Supervise and maximize the customer's lifetime value strategies ensuring maximum profitability
Design and lead the development and execution of hyper-personalized direct communication programs at scale through the email channel and other input and output channels (onsite, push, in-app, SMS)
Map the Customer Journey, analyze the contact points and maximize business opportunities.
Requirements:
At least four years of experience working in Digital Marketing and CRM, mobile and web environments
Experience working with Salesforce Marketing Cloud or other ESPs (Mailchimp, Sendgrid, etc)
Good copywriting skills and able to communicate in English in a fluent way
You are analytical and data-driven and know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights
Experience in creating HTML code templates
A/B testing
Dynamic templates using AmpScript
SQL knowledge to create segmentations.
What we offer:
Opportunity to have a real impact in a high-growth global category leader
40% discount on all Fever events and experiences
Work in a location in the heart of Madrid, with possible travel across our markets
Home office friendly and flexible schedule
Responsibility from day one and professional and personal growth
Great work environment with a young, international team of talented people to work with!
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