CRM Manager

Always thinking data-first, the CRM Manager will lead the development and execution of Dune London’s retention and lifecycle strategy. Focused on influencing customer behaviour, driving retention and increasing lifetime value, this role will leverage market insight, technology and best practice to deliver highly personalised communications across email, SMS and our loyalty programme. A key focus of the role will be leading and scaling our Loyalty programme - driving membership growth, increasing engagement and ensuring it plays a central role in retention and lifetime value. Working closely with the Head of Performance Marketing and cross-functional internal teams, the CRM Manager will optimise BAU and lifecycle campaigns, using data and insight to continuously improve performance and support retention, personalisation and localisation initiatives. This is a fast-paced and varied role, suited to a confident self-starter who is strategic, data-driven and creative. The ideal candidate will bring strong lifecycle and retention experience, a passion for problem solving and the ability to manage multiple workstreams effectively. Curious, ambitious and collaborative, they will thrive on pushing boundaries and delivering measurable impact through CRM