CRM Manager

• Maximize free-to-paid conversion, upsell, and reactivation through personalized, data-driven CRM programs
• Own the signup to paid conversion rate and lead all CRM initiatives designed to improve it
• Build and optimize cross-channel campaigns (email & in-app) that activate, convert, and expand our customer base
• Test, learn, repeat: Run A/B tests, experiment with messaging, and continuously improve workflows
• Launch automated programs using behavioral data-onboarding, nurturing, reactivation, upsell
• Track what matters: Monitor and improve CVR, activation rate, engagement, churn, and CRM-driven MRR
• Co-manage our newsletter with the Brand team
• Partner with Product on announcements and lifecycle updates
• Support Sales, RevOps, and PMM on CRM-related needs
• Provide clear reporting on all CRM initiatives
• Be our internal expert on Intercom and HubSpot
• Manage communication pressure: Make sure prospects and customers receive coherent, relevant, and well-timed messages
• Own the cross-team editorial calendar for lifecycle, marketing, product, and brand communications - ensuring alignment and a smooth customer experience
• Keep data clean, reliable, and lifecycle management consistent across all touchpoints

• 3+ years as a CRM Manager or similar role, ideally in SaaS or product-led environments
• Data-driven approach: comfortable with metrics, cohorts, dashboards, and experiment design
• Strong grasp of CRM best practices – automation, segmentation, lifecycle messaging
• Business acumen: evaluate ROI and prioritize accordingly
• Excellent writing skills in French (native) and English
• Customer-centric mindset with an understanding of product-driven communication
• Ability to juggle multiple projects and collaborate across teams

Tool knowledge of Intercom and HubSpot is a strong advantage

• BSPCE (ESOP) - stock options
• Meal vouchers (Swile): €10.50/day, 50% covered by Yousign
• Health insurance (Alan): Basic plan at €62.50/month, 50% covered by Yousign
• Life & disability insurance: 100% employer-covered
• Wellbeing: Axomove (4 physio sessions) and Moka.care (4 therapy/coaching sessions)
• Transportation: 50% reimbursement for public transport for hybrid workers
• Leeto: Access to numerous employee discounts (cinema, travel, leisure, sports, etc.)
• Time off: 10 RTT days/year, plus menstrual leave, parenthood benefits, seniority days, and “journée de solidarité”
• Additional benefits: 1 volunteering day/year, learning & development budget, and more