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Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. Are you passionate about CRM, customer engagement, lifecycle marketing, and making data-driven decisions that move the needle? Join our growing team and help us shape meaningful, results-driven CRM strategies that build stronger customer relationships and boost monetization across global markets.
Job Responsibility:
Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation
Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence
Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages
Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives
Utilize tools like Bloomreach (strong plus) to create personalized, automated journeys that drive engagement and revenue growth
Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness
Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows
Requirements:
3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses
Exposure to consumer-focused strategies mainly for B2C
Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis
Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers)
Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.)
A test-and-learn mindset and willingness to iterate based on performance data are highly valued
Excellent project management and cross-functional collaboration skills
Clear communicator with a user-first mindset and strong attention to detail
Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience
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