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CRM Manager

Groupon

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Location:
Spain, Madrid

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Category:
-

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Contract Type:
Not provided

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Salary:

Not provided

Job Description:

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis. Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. Are you passionate about CRM, customer engagement, lifecycle marketing, and making data-driven decisions that move the needle? Join our growing team and help us shape meaningful, results-driven CRM strategies that build stronger customer relationships and boost monetization across global markets.

Job Responsibility:

  • Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation
  • Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence
  • Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages
  • Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives
  • Utilize tools like Bloomreach (strong plus) to create personalized, automated journeys that drive engagement and revenue growth
  • Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness
  • Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows

Requirements:

  • 3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses
  • Exposure to consumer-focused strategies mainly for B2C
  • Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable)
  • Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis
  • Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers)
  • Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.)
  • A test-and-learn mindset and willingness to iterate based on performance data are highly valued
  • Excellent project management and cross-functional collaboration skills
  • Clear communicator with a user-first mindset and strong attention to detail
  • Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience

Additional Information:

Job Posted:
December 09, 2025

Work Type:
Hybrid work
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