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My client is the UKs largest leisure experience company in their niche and is looking for a CRM Manager to join their team during a time of growth to help optimise their customer communications and deliver increases in revenue as a result of CRM activity.
Job Responsibility:
Lead the way on optimising customer communication activity through email, apps and more
Define the appropriate KPIs of the CRM activity
Create and execute communications strategies
Ensure the content fulfills the company's ideals
Use data to evolve and inform plans and strategy
Manage the integration and optimisation of Bloomreach
Create marketing communications that include all communications channels
Requirements:
Adept with Bloomreach
Experience in creating and delivering CRM strategy
Experience in onboarding and setting up a new customer data platform system
Great at writing copy
Strong eye for aesthetics for customer communications
Commercially astute with experience of setting and delivering against targets
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