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My client is looking for a brand-new CRM Manager to join their well-established fast-growing team. They are a well-established clean ethical beauty brand that emphasises the importance of clean sustainability within this fast-growing sector. You will be a well-rounded retention disruptor that can optimise, drive and deliver results across the ever-growing customer base.
Job Responsibility:
Own, create and deliver the overall CRM strategy, identifying key commercial levers and priorities across CRM channels
Manage loyalty programmes, focusing on testing new initiatives across different customer cohorts and types
Manage and deliver email planner, working closely with the creative, brand, and marketing team on delivery automation, lifecycle, and broadcast emails
Own and deliver performance reporting, liaising effectively with Brand, Marketing, Creative teams and third-party agencies ensuring CRM strategy is aligned to the overall strategy and brand vision
Requirements:
Data-led retention marketer
Confident dealing with data and providing recommendations off the back of insights
Good analytical skills with good attention to detail
Good understanding of data protection and privacy legislation
Ability to work in a fast-paced environment with the ability to organise your workload effectively