CRM Manager

• Develop and execute a global CRM campaign strategy that drives upsell and cross-sell opportunities and reduces churn
• Lead the end‑to‑end development, deployment, and continuous optimization of personalized high‑value customer journeys that improve conversions and long‑term customer value
• Identify and implement new retention programs to improve customer satisfaction and lifetime value
• Plan and maintain a retention-focused campaign calendar with stakeholders, ensuring timely, high-quality execution
• Lead campaign analysis and report on retention efforts, providing actionable insights and recommendations for continuous improvement
• Collaborate closely with creative, product, and international teams to ensure consistent, on-brand messaging that resonates with diverse customer audiences

• Minimum 4 years of CRM experience in a high-volume, retention-focused role
• experience in a B2C subscription-based tech company is a plus
• A strong understanding of international markets and corresponding customer behaviors
• Hands-on experience with building and optimizing retention-focused email, in-app, and push marketing campaigns
• Proficiency with marketing automation platforms and ESPs such as Salesforce, Emarsys, Braze, or Customer.io
• Strong understanding of CRM best practices and global compliance regulations (CAN-SPAM, CASL, GDPR) across regions
• Proficient in email-specific HTML/CSS, liquid/scripting logic, SQL querying, and building advanced segments
• Experience with BI platforms such as Looker, Tableau, Google Analytics, and Amplitude to track performance and refine strategy
• A data-driven mindset, with the ability to interpret findings, analyze trends, and make recommendations based on campaign performance
• Proficiency with A/B and multivariate testing methodologies
• Exceptional written and verbal communication skills with attention to detail

experience in a B2C subscription-based tech company is a plus

• Join a global company with purpose
• Competitive compensation, PTO, 401K and company matching, comprehensive benefits
• Have an Impact on Babbel's product, company, and learners
• Career growth and skill development