CrawlJobs Logo

CRM Manager

ao.com Logo

AO

Location Icon

Location:
United Kingdom , Bolton

Category Icon
Category:
-

Job Type Icon

Contract Type:
Not provided

Salary Icon

Salary:

Not provided
Save Job
Save Icon
Apply Position

Job Description:

We’re on the lookout for a CRM Manager to join our Marketing team here at AO. This isn’t just about sending emails - it’s about creating brilliant customer experiences that keep people coming back for more. You’ll be the go-to person for all things CRM, making sure our customers feel valued at every stage of their journey. If you love turning data into action, building campaigns that really hit the mark, and working with teams across the business to make things happen, this could be the perfect role for you.

Job Responsibility:

  • Shape the Strategy: Build and deliver CRM plans that drive customer acquisition, retention, and reactivation - all aligned with AO’s big-picture goals
  • Run Campaigns That Work: Plan, launch, and optimise multi-channel campaigns (email, SMS, push notifications) that feel personal and relevant
  • Get Smart with Data: Keep our customer data accurate and compliant, dig into behaviour and campaign performance, and turn insights into action
  • Own the Tech: Manage our CRM platform (Emarsys), make sure it’s firing on all cylinders, and keep integrations running smoothly
  • Work as One Team: Partner with marketing, product, sales, and customer service to make sure CRM supports everything from product launches to promotions
  • Test, Learn, Improve: Use A/B testing and data to keep refining customer journeys and making campaigns even better

Requirements:

  • Hands-on experience with CRM platforms and marketing automation tools
  • A head for numbers and a knack for spotting trends in customer data
  • Brilliant project management and communication skills
  • Knowledge of GDPR and data privacy best practice
  • The ability to juggle multiple projects and work with teams across the business
What we offer:
  • Holidays
  • 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
  • Pension
  • Contribute 5% of your annual salary and we'll do the same, giving you a little extra support for the future
  • Be a VIP at the AO Arena
  • we have loads of opportunities to win free tickets and pre-sale access!
  • Health & wellbeing
  • discounted gym membership, an onsite spa and our Help @ Hand scheme giving you access to virtual GP’s, Mental Health support and much more
  • Discounts
  • exclusive discounts across our product range
  • Family leave
  • Enhanced Maternity, Paternity and Adoption leave
  • Making a difference
  • 2 fully paid days a year to donate your time to any charity of your choice
  • On site perks
  • start your day with free on site parking, grabbing a complimentary breakfast and a coffee at our subsidised Starbucks!

Additional Information:

Job Posted:
January 11, 2026

Employment Type:
Fulltime
Work Type:
On-site work
Icon
AO - All Job Offers
Job Link Share:
Copy Link Icon
Facebook Icon Twitter Icon LinkedIn Icon

Looking for more opportunities? Search for other job offers that match your skills and interests.

Briefcase Icon

Similar Jobs for CRM Manager

CRM Manager

My client is looking for a CRM Manager to join their team in west London 4 days ...
Location
Location
United Kingdom , Brentford, London
Salary
Salary:
50000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Around 3 years’ experience within CRM
  • Experience working with large campaigns
  • Line management experience is preferable
  • Happy to be hands-on when needed
Job Responsibility
Job Responsibility
  • Creating the CRM strategy for B2C and potentially B2B audiences
  • Owning the CRM campaign planning, scheduling, reporting
  • Design, develop, test, and deploy triggered and automated marketing and service communications
  • Define, manage, and report on CRM objectives to measure the business impact of CRM on customer acquisition, conversion, retention, experience, and lifetime value
  • Work with stakeholders to understand their business needs and use customer insight to establish new opportunities for user journeys, segmentation and personalisation
  • Managing a CRM Exec
  • Fulltime
Read More
Arrow Right

CRM Campaign Manager

Are you looking to make the next steps within your CRM Journey? My client is loo...
Location
Location
United Kingdom , Staffordshire
Salary
Salary:
45000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • CRM campaign expert
  • Confident facilitator and stakeholder manager
  • Prior experience in delivering high volume of CRM campaigns
  • Experience working in multi-brand businesses
  • Experience with managing external/3rd party suppliers
  • Strong campaign operations and scheduling experience
Job Responsibility
Job Responsibility
  • Drive the delivery of best-in-class customer engagement programs to retain existing customers, increase brand loyalty and grow customer lifetime value
  • Manage day-to-day brand email program
  • Own the CRM communication plan, working alongside brand marketing teams to ensure they have the best campaigns in place to drive incremental transactions, email/app engagement and retention
  • Manage all day-to-day CRM operations and ensure all communications have engaging, dynamic content and effective responsive designs, informed by customer insight across multiple brands and formats
  • Build and plan effective test & learn strategies to gain more campaign response insight, and continuously improve communications and ensure these are fully compliant with GDPR/PECR
  • Manage two CRM specialists
  • Fulltime
Read More
Arrow Right

Email and CRM Manager

My client is a fast growing startup to build a team here in the UK. They have an...
Location
Location
United Kingdom , London
Salary
Salary:
50000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience within a CRM
  • Experience building campaigns
  • Experience with segmentation
  • Experience with customer journey planning and deployment
  • Ability to manage projects across teams and with competing priorities
  • Adaptable to new technology
  • Team player
  • Hardworking
  • Organized
  • Goal oriented
Job Responsibility
Job Responsibility
  • Report to the Head of Marketing
  • Coordinate campaigns from start to finish
  • Project manage promotions and creative processes alongside the email calendar
  • Work closely with the huge marketing team in HQ to ensure brand consistency and priorities
  • Fulltime
Read More
Arrow Right

CRM Manager

My client is an industry leading innovative fun-loving household name in Beauty!...
Location
Location
United Kingdom , Essex
Salary
Salary:
45000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in CRM with a solid understanding
  • Creative flair
  • Confidence with using systems
  • Capability to take on a direct report
  • Excellent communicator with a positive 'can-do' attitude
Job Responsibility
Job Responsibility
  • Report directly to the Head of CRM
  • Work with the Senior CRM Manager to propose ongoing strategy for the year
  • Manage a CRM Assistant and CRM Coordinator
  • Have ownership of e-tailers CRM activity working closely with the Ecommerce Manager strategically and budgetary planning
  • Work with the wider PR team to ensure the brand message and loyalty team to implement relevant segmentation strategies
What we offer
What we offer
  • Amazing benefits
  • Bonus
  • Clear route to progression
  • Fulltime
Read More
Arrow Right

CRM Manager - Beauty

My client is an industry-leading innovative fun-loving household name in Beauty!...
Location
Location
United Kingdom , Essex
Salary
Salary:
45000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience in CRM with a solid understanding
  • Creative flair
  • Confidence in using systems
  • Capability to take on a direct report
  • Excellent communicator with a positive ‘can-do’ attitude
Job Responsibility
Job Responsibility
  • Report directly to the Head of CRM
  • Work with the Senior CRM Manager to propose an ongoing strategy for the year
  • Manage a CRM Assistant and CRM Coordinator
  • Have ownership of e-tailers' CRM activity working closely with the Ecommerce Manager strategically and budgetary planning
  • Work with the wider PR team to ensure the brand message and loyalty team implements relevant segmentation strategies
What we offer
What we offer
  • Amazing benefits
  • Bonus
  • Clear route to progression
  • Fulltime
Read More
Arrow Right

CRM Manager - Retail

Our client is a huge Household Name Retailer based in the heart of Hertfordshire...
Location
Location
United Kingdom , Borehamwood
Salary
Salary:
50000.00 - 55000.00 GBP / Year
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • hands on CRM Management experience with a strong digital background
Job Responsibility
Job Responsibility
  • customer database segmentation
  • contact strategies
  • increasing engagement and customer lifetime value
  • managing a team of two highly skilled CRM executives
  • optimising and developing the full use of our customer data platform through multiple channels online and offline
  • partner with the Retail, IT, UX, Digital Marketing, Online Trading, Brand Marketing teams and third parties on cross functional projects
  • Fulltime
Read More
Arrow Right

Email & CRM Manager - Crypto

My client is a fast growing startup to build a team here in the UK. They have an...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Experience within a CRM
  • Experience building campaigns
  • Experience with segmentation
  • Experience with customer journey planning and deployment
  • Ability to manage projects across teams and with competing priorities
  • Adaptable to new technology
  • Team player
  • Hardworking
  • Organized
  • Goal oriented
Job Responsibility
Job Responsibility
  • Report to the Head of Marketing
  • Coordinate campaigns from start to finish
  • Project manage promotions and creative processes alongside the email calendar
  • Work closely with the huge marketing team in HQ to ensure brand consistency and priorities
Read More
Arrow Right

CRM Manager

My client is a global fashion business who is looking for a CRM Manager on a con...
Location
Location
United Kingdom , London
Salary
Salary:
Not provided
blu-digital.co.uk Logo
Blu Digital
Expiration Date
Until further notice
Flip Icon
Requirements
Requirements
  • Strong knowledge and understanding of CRM
  • Ability to manage multiple stakeholders
  • Strong google analytics experience
Job Responsibility
Job Responsibility
  • Manage internal and external stakeholders
  • Communicate and educate CRM
  • Manage loyalty schemes and growth potential
  • Manage and oversee all automation work flows
  • Work with wider teams to create campaigns that support the database
Read More
Arrow Right
Jobs by Category
Art and Entertainment Jobs Banking Jobs Call Center Jobs Construction Jobs Consulting Jobs Customer Service Jobs Education Jobs Energy Jobs Finance Jobs Gastronomy Jobs Health and Beauty Jobs Hospitality and Tourism Jobs Human Resources Jobs Insurance Jobs IT - Administration Jobs IT - Software Development Jobs Legal Jobs Logistics Jobs Manufacturing Jobs Marketing, Digital Marketing, SEO, SEM Jobs Media Jobs Nursing Jobs Office Administration Jobs Pharmacy Jobs Physical Work Jobs Public Relations Jobs Public Sector Jobs Purchasing Jobs Quality Control Jobs Real Estate Jobs Research and Development Jobs Sales Jobs
Job Positions Jobs by Country
United States Jobs United Kingdom Jobs India Jobs Canada Jobs Australia Jobs Germany Jobs Ireland Jobs Poland Jobs
Company
Blog About Us Contact
Follow Us
Facebook
X (Twitter)
LinkedIn
Instagram
© 2026 CrawlJobs Ltd. All Rights Reserved
Terms & Conditions Privacy Policy