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This CRM Manager role will be joining a leading law firm and will lead the firm’s CRM function, driving platform excellence, maximising the value of client intelligence, and embedding CRM into the way our lawyers and partners work. This is a strategic role requiring technical expertise, analytical thinking, and the ability to influence senior stakeholders.
Job Responsibility:
Lead the firm’s CRM data strategy, aligning with marketing and client objectives
Champion InterAction+ optimisation, advanced reporting, and automation to deliver measurable ROI
Provide strategic advisory to partners and senior stakeholders on client intelligence and business development opportunities
Drive firmwide adoption of CRM, embedding it into pitch preparation, client planning, and cross-practice collaboration
Deliver actionable insights through dashboards, reporting, and analytics
Manage vendor relationships, budgets, and CRM roadmap development
Ensure GDPR compliance, data governance, and high-quality data standards
Line manage and mentor the CRM Executive, building team capability and delivering training across the firm
Requirements:
Proven experience managing CRM systems in a professional services environment
Advanced expertise in InterAction+, including reporting, segmentation, and platform optimisation
Track record of driving CRM adoption and demonstrating business development value
Experience with email marketing platforms (e.g., Vuture) and CRM integrations
Strong knowledge of GDPR and data protection requirements
Project management and stakeholder engagement experience at senior level
Line management experience with the ability to develop talent and build high-performing teams
Passion for CRM-driven marketing and commercial insight
Analytical, outcomes-driven, and focused on measurable impact
Ability to influence and inspire partners through compelling storytelling and practical examples
Exceptional communication skills, translating technical CRM concepts into accessible business value
Strategic thinker with problem-solving creativity and resilience in driving behaviour change
What we offer:
Flexible working and a strong focus on wellbeing
Opportunities for professional development and career progression
A collaborative, inclusive culture where individuality is celebrated
The chance to make a real impact in shaping how a leading law firm builds and strengthens client relationships
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