CRM Manager

My client is looking for a CRM Manager to join their team in west London 4 days per week. The role itself comes with a lot of responsibility as you will be creating the CRM strategy for B2C and potentially B2B audiences. You will own the CRM campaign planning, scheduling, reporting while owning the CRM campaign planning, scheduling, and reporting. Day to day you will be expected to design, develop, test, and deploy triggered and automated marketing and service communications. You will define, manage, and report on CRM objectives to measure the business impact of CRM on customer acquisition, conversion, retention, experience, and lifetime value with actionable insights on improvement. You will be working with stakeholders to understand their business needs and use customer insight to establish new opportunities for user journeys, segmentation and personalisation.