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CRM Manager - Crypto

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Van Kaizen

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Job Description:

Join our client as a CRM Manager, a remote, global role focused on retention and engagement across crypto sports betting and casino brands. You will work closely with the Head of CRM and the CMO to design and own multi-channel lifecycle campaigns that drive activity, retention, and long-term value. There is one opening for this role. You will help shape strategies for both Sports and Casino audiences and play a key part in how players move through the lifecycle. The role offers the chance to take expanded CRM ownership across two major verticals, with clear growth potential in CRM, lifecycle, retention, and product marketing. You will join a fast-moving, innovative crypto iGaming environment, where initiative and collaboration are rewarded, and responsible gaming is central.

Job Responsibility:

  • Plan and execute multi-channel CRM campaigns (email, SMS, push, inbox messages, on-site content, promo pages) for Sports Betting and Casino, including onboarding, retention, reactivation, upsell, and cross-sell communications
  • Deliver vertical-specific campaigns such as pre-match and in-play promos, event-driven offers, casino reloads, free spins, and personalized recommendations, coordinating with VIP, Product, CS, and Compliance for timely delivery
  • Handle bonus setup, promotion configuration, and end-to-end QA across Sports and Casino for all player types, from entry to VIP
  • Build and maintain player segments based on lifecycle, behavior, and preferences
  • Apply personalized content logic and dynamic fields across both verticals
  • Collaborate with the CMO to refine segmentation strategies and align with product marketing
  • Manage automated journeys for onboarding, churn prevention, early-lifecycle nudges, reactivation, and VIP triggers
  • Work with BI and Product to identify trends and opportunities
  • Ensure flows are tested and continuously improved
  • Monitor CRM KPIs such as open rate, click-through rate, CVR, retention, ARPU, activity rate, and revenue impact
  • Run A/B tests on content, subject lines, creatives, and offer mechanics
  • Ensure all communications comply with iGaming regulations, responsible gaming requirements, and crypto-related guidelines
  • Maintain QA, accuracy, and consistency across all CRM channels

Requirements:

  • Minimum 3 years of hands-on CRM experience in the iGaming industry, with proven work in both Sports Betting and Casino
  • Experience with popular CRM platforms
  • Native English speaker with strong writing and communication skills
  • Deep understanding of the player lifecycle, segmentation, and retention across both verticals
  • Analytical mindset and ability to interpret data from different product lines
  • Able to manage multiple campaigns in a fast-paced, multi-brand, multi-vertical environment
  • Highly organized, detail-oriented, proactive, and motivated to grow within CRM and lifecycle marketing

Additional Information:

Job Posted:
January 03, 2026

Work Type:
Remote work
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