CRM Manager — Crypto

• Own and execute end-to-end CRM strategy focused on retention, engagement, and long-term value
• Design, launch, and A/B test personalized lifecycle journeys from onboarding to reactivation and VIP flows
• Build and maintain player segmentation based on behavior, lifecycle stage, bonus interaction, and preferences
• Manage multi-channel campaigns across email, SMS, push, in-app/inbox, and on-site messaging
• Collaborate with Gamaza now, and oversee migration to Optimove to ensure continuity and performance
• Use Tableau to analyze performance, track retention KPIs, and identify trends for optimization opportunities
• Own bonus configuration and mechanics, ensuring campaigns align with player psychology and commercial goals
• Apply gamification principles to campaigns, journeys, and promotions to increase activity and loyalty
• Ensure all CRM communications meet Crypto and iGaming compliance, plus responsible gaming requirements
• Continuously test, iterate, and drive improvements in a fast-moving startup environment

• 3–5+ years of CRM experience, ideally within crypto iGaming
• Proven track record building or scaling CRM from scratch in startup or high-growth settings
• Strong experience with A/B testing personalized journeys and lifecycle optimization
• Tableau expertise
• hands-on experience is essential
• Experience with Gamaza and/or Optimove (or similar enterprise CRM platforms)
• Solid understanding of bonus systems, promotion mechanics, and their impact on player behavior
• Experience applying gamification to retention and engagement strategies
• Comfortable operating autonomously, taking ownership, and delivering results with minimal structure
• Startup mindset — adaptable, proactive, and execution-focused

Knowledge of the African market is a strong plus but not essential