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At Côte, we’re passionate about creating experiences guests want to return to, whether they’re dining in one of our brasseries, discovering Côte at Home, or exploring a new favourite bottle through Uncorked. We’re looking for a CRM & Loyalty Manager to shape how we connect with our guests at every stage of their journey. This is a role for someone who understands that great CRM is more than campaigns and data, it’s about building genuine relationships, creating memorable moments, and turning first-time visitors into loyal advocates. You’ll lead the strategy, optimisation and delivery of CRM and loyalty across the Côte portfolio and wider Group blending creativity, insight and technology to drive engagement, retention and lifetime value.
Job Responsibility:
Own and evolve our customer retention strategy across both restaurant and ecommerce brands, through our loyalty app and experiences that keep guests coming back
Deliver high-impact CRM campaigns that increase engagement, drive conversion and strengthen brand connection
Work closely with Brand and Marketing teams to develop compelling, insight-led communications that feel relevant, timely and aligned with the individual brand
Design and refine automated guest journeys, from welcome and pre-visit experiences to post-visit engagement, win-back campaigns and reactivation flows
Lead the ongoing development of our loyalty proposition and app experience, driving acquisition, adoption and customer value
Using data and insight to uncover opportunities, shape strategy and deliver measurable commercial impact
Requirements:
Proven experience managing CRM and loyalty programmes within a customer-focused brand
Strong knowledge of platforms such as Exponea/Bloomreach or similar CRM technologies
Experience building personalised, data-driven customer journeys using triggers, segmentation and behavioural insight
A solid understanding of campaign governance, contact strategies and high-volume multi-channel communications
A naturally curious mindset, with a passion for testing, optimisation and continuous improvement
Equal strengths in both creativity and performance-driven marketing