CRM Lifecycle Manager Job at Blu Digital

CRM Manager

Groupon is a marketplace where customers discover new experiences and services e...

Location

Spain , Madrid

Salary:

Not provided

Groupon

Expiration Date

Until further notice

Requirements

3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses
Exposure to consumer-focused strategies mainly for B2C
Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable)
Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis
Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers)
Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.)
A test-and-learn mindset and willingness to iterate based on performance data are highly valued
Excellent project management and cross-functional collaboration skills
Clear communicator with a user-first mindset and strong attention to detail
Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience

Job Responsibility

Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation
Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence
Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages
Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives
Utilize tools like Bloomreach (strong plus) to create personalized, automated journeys that drive engagement and revenue growth
Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness
Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows

Manager, Lifecycle Marketing

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan t...

Location

Japan , Minato-ku

Salary:

Not provided

Disney

Expiration Date

Until further notice

Requirements

5+ years in lifecycle/CRM/retention or related marketing roles (subscription or streaming a plus)
Experience with ESP/CRM and marketing tech (e.g., Braze, Salesforce MC, Marketo, Adobe) is a plus
Proven track record using data and experimentation to improve customer experience and deliver business outcomes
Native-level Japanese and business-level English
Degree in Business, Marketing, Economics, or related field preferred but not required

Job Responsibility

Lead lifecycle automation, segmentation, and experimentation for Disney+ Japan to drive ongoing engagement, reduce churn, and support business-critical KPIs
Set the strategic direction for lifecycle campaigns in partnership with Japan Growth, Brand Marketing, Content Programming, Creative, Legal, Analytics, and International Product Marketing teams
Oversee planning, execution, and optimization across owned channels (email, push, in-app), ensuring operational excellence (localization, QA, legal compliance) and clear, measurable impact on retention and engagement
Lifecycle calendar ownership: Build and manage the lifecycle content calendar for Japan
identify key drivers of viewership and engagement across owned channels
coordinate win-back and prospecting activities
Campaign delivery: Lead end-to-end execution with internal teams and external partners/vendors
uphold high standards for QA, localization, legal approvals, and on-time delivery
Cross-functional collaboration: Work closely with Brand Marketing, Content Programming, Creative, Legal, Analytics, other APAC lifecycle leads, and global operations to execute cohesively and share learnings
Data & experimentation: Define hypotheses, design and run controlled tests (including holdouts) to drive upsell, incremental reconnects, engagement lift, and churn reduction

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Fulltime

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns to maximize engagement and conversion
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

CRM Manager

Our client, a global fashion business is looking for a CRM Manager to join their...

Location

United Kingdom , London

Salary:

Not provided

Blu Digital

Expiration Date

Until further notice

Requirements

Technical expertise in CRM campaign optimisation
Experience in managing markets and large-scale CRM campaigns
Experience of managing direct reports (this role will manage 4 people)
Ability to work effectively in fast-paced environments with ever-changing demands
Must be data-driven and focus on segmentation and automation
Understand insights and analyse performance on a daily basis
Experience in managing agencies and dealing with stakeholders at all levels
Proactive and adaptable
Ability to multi-task
Be an encouraging leader for your team

Job Responsibility

Focus on optimising their current CRM strategy and ensure best practices across the business
Ensure all of their activities are streamlined and optimised
Clearly present insights
Be responsible for aligning the CRM function across the business and own the CRM function from acquisition, lifecycle to retention
Ensure that the current CRM ESPs are optimised
Be hands-on with the delivery of the launch of the new CRM platform next year

CRM Project Manager

I'm currently working with a growing Marketing-Tech business in London who are l...

Location

United Kingdom , Central London

Salary:

40000.00 - 50000.00 GBP / Year

Premier Group

Expiration Date

Until further notice

Requirements

Lead end-to-end delivery of CRM projects, from discovery and requirements gathering through to implementation and launch
Experience with CRM platforms such as Salesforce, Braze, HubSpot
Work closely with key stakeholders to ensure full engagement throughout the project lifecycle
Confident in an Agile environment and tools such as Jira & Asana
Translate business requirements into clear functional and technical specifications
Work with cross-functional teams including development, product & customer success teams
Successfully allocate resources across the team to ensure project delivery
Take results from CRM projects to improve processes and strategies across the business
Ensure CRM solutions align with business strategy, compliance, data governance, and GDPR requirements

What we offer

Bonus
Pension
25 Days Holiday
Private Medical

Fulltime

CRM Manager

Our client, a well-funded fintech business which is one of the most exciting bus...

Location

United Kingdom , London

Salary:

45000.00 - 60000.00 GBP / Year

Blu Digital

Expiration Date

Until further notice

Requirements

Technical expertise in CRM campaign optimisation
Experience of managing markets and large scale CRM campaigns
Experience of managing direct reports
Ability to work effectively in fast-paced environments with ever-changing demands
Must be data driven and focus on segmentation and automation
Must understand insights and analyse performance on a daily basis
Proactive and adaptable in fast-paced environments with the ability to multi-task
Must be an encouraging leader for your team

Job Responsibility

Focus on optimising their current CRM strategy and ensure best practice across the business
Ensure all of their activities are streamlined and optimised
Clearly present insights
Be responsible for aligning the CRM function across the business
Own the CRM function from acquisition, lifecycle to retention

Fulltime

CRM Lifecycle Manager

Blu Digital

Location:
United Kingdom

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
December 27, 2025

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Job Posted:December 27, 2025

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Job Posted:
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