CRM Lifecycle Manager Jobs

CRM Manager

Are you a hands-on CRM expert who loves turning data into growth? This is your c...

Location

United Kingdom , London

Salary:

65000.00 - 75000.00 GBP / Year

Major Players Limited

Expiration Date

Until further notice

Requirements

5+ years in CRM, retention, or lifecycle roles (consumer apps or subscription products is a must)
Hands-on with Customer.io, Braze, or Iterable
Analytical and data-driven, comfortable running experiments and measuring impact
Multi-channel thinker who can also write great copy and collaborate on creative assets
Thrives in fast-moving, startup environments and loves having ownership

Job Responsibility

Own lifecycle marketing across email, push, in-app, SMS, and WhatsApp
Build and optimise campaigns that improve trial-to-paid conversion and retention
Collaborate with Product, Growth, Design, and Data to make messaging smarter
Analyse behaviour, run A/B tests, and turn insights into action
Drive multi-channel campaigns that delight and retain subscribers

What we offer

27 days + bank holidays + 3 additional days between Christmas & New Year
Access to private healthcare, wellness benefits, and premium product subscription
EMI scheme giving you meaningful stake in the business
Weekly yoga, ClassPass, book club, L&D budget, and more

Fulltime

CRM Manager

Groupon is a marketplace where customers discover new experiences and services e...

Location

Spain , Madrid

Salary:

Not provided

Groupon

Expiration Date

Until further notice

Requirements

3–5 years of experience in CRM or a similar role, ideally within e-commerce, digital-based businesses
Exposure to consumer-focused strategies mainly for B2C
Hands-on experience with CRM tools/platforms (e.g., Bloomreach, Braze, Salesforce Marketing Cloud, Iterable)
Comfortable using AI tools as part of daily work to improve efficiency, creativity, and analysis
Solid understanding of strategy, lifecycle marketing, and customer segmentation (e.g., RFM models, behavioural triggers)
Familiarity with UX & CRM KPIs and how to use them to measure and improve performance (e.g., retention rate, open/click/conversion rates, reactivation rate, etc.)
A test-and-learn mindset and willingness to iterate based on performance data are highly valued
Excellent project management and cross-functional collaboration skills
Clear communicator with a user-first mindset and strong attention to detail
Ability to collaborate effectively with data science and AI teams to integrate AI capabilities into both CRM strategies and UX design processes for a seamless and data-driven customer experience

Job Responsibility

Design and execute lifecycle and monetization strategies in alignment with key business goals, supporting customer acquisition, retention, and reactivation
Own and manage end-to-end CRM projects—from planning to launch—ensuring timely delivery, cross-functional alignment, and executional excellence
Implement CRM workflows and campaigns (email, push, in-app, etc.) tailored to different customer segments and lifecycle stages
Collaborate with product, development, and marketing teams to ensure CRM tools and tactics are seamlessly integrated into broader initiatives
Utilize tools like Bloomreach (strong plus) to create personalized, automated journeys that drive engagement and revenue growth
Lead A/B tests and campaign performance tracking, providing insights and recommendations to continuously improve CRM strategy and effectiveness
Incorporate AI tools where useful to enhance personalization, streamline execution, and support day-to-day CRM workflows

Lifecycle Marketing Manager

As a Lifecycle Marketing Manager, you’ll design and execute multi-channel progra...

Location

United States , San Francisco; New York City; Austin

Salary:

126000.00 - 154000.00 USD / Year

Vercel

Expiration Date

Until further notice

Requirements

4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology
Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel)
Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention
Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies
Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams
Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers
A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs

Job Responsibility

End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention
Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders
Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty
Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations
Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement
Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy
Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

What we offer

Competitive compensation package, including equity
Inclusive Healthcare Package
Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
Flexible Time Off
We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed

Fulltime

CRM Marketing Product Manager

You will be responsible for optimizing customer journeys across our B2(B2)C life...

Location

Spain , Barcelona

Salary:

Not provided

papernest

Expiration Date

Until further notice

Requirements

A degree from a top business school
Strong team spirit to build efficient relationships with key stakeholders within the Product teams
A high level of autonomy, fast-learning ability, and enthusiasm for both strategic and operational tasks
Excellent written and verbal communication skills
A natural aptitude for analytical thinking
Fluency in French and English

Job Responsibility

Strategic planning to launch and optimize papernest products
Design and optimize multichannel customer journeys across both B2C product lifecycle stages
Define CRM strategies that drive activation, engagement, conversion, and retention
Collaborate with Product, Design, Sales & Partnerships to integrate CRM touchpoints into the product experience and new partner launches
Implement CRM strategies through automated and personalized workflows (email, SMS, WhatsApp, …)
Build effective targeting and segmentation processes to deliver the right message at the right moment
Manage and improve CRM processes to ensure seamless operational execution at scale
Monitor the performance of lifecycle journeys, partner flows, and CRM campaigns
Conduct A/B tests and identify friction points across B2(B2)C funnels
Deliver actionable insights and recommendations to improve customer satisfaction, conversion, and retention

What we offer

A monthly allowance defined by Business France
Partnerships for various services in Barcelona (restaurants, sports, leisure, and healthcare centers)
A health insurance plan, April, for hassle-free management of your healthcare expenses, with 100% reimbursement
100% of your round-trip transportation costs
100% of your luggage fees (up to 150kg)
Career development support
2 days of home office per week

Fulltime

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Fulltime

New

Lifecycle Marketing Manager

Our client is a rapidly scaling tech company on a mission to make online identit...

Location

United States

Salary:

Not provided

80Twenty

Expiration Date

Until further notice

Requirements

5–7 years of experience in lifecycle, CRM, or email marketing at a high-growth consumer, marketplace, or eCommerce company
Hands-on experience with marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud, or similar)
Deep understanding of lifecycle channels, segmentation, and cross-channel engagement strategies
Strong analytical skills with the ability to interpret funnel metrics and campaign data
Experience in A/B testing, experimentation frameworks, and campaign optimization
Familiarity with AI-driven personalization and predictive modeling preferred
Strong collaboration skills and the ability to work cross-functionally
Proven ability to balance strategy and hands-on execution, from journey mapping to copy QA and workflow optimization
Thrives in 0?1 environments, building and scaling new programs quickly
Bachelor’s degree required

Job Responsibility

Own the full lifecycle strategy across onboarding, activation, engagement, and retention
Define customer journeys, segmentation, and messaging cadence across triggered and automated campaigns to maximize engagement and conversion
Develop CRM roadmaps aligned with business goals and growth priorities
Oversee campaign development from concept through launch, analysis, and optimization
Leverage first-party data, behavioral insights, and predictive models to design personalized, high-impact member experiences
Build, test, and refine audience segments based on lifecycle stage, engagement patterns, and value potential
Utilize AI-driven workflows and automation to optimize content, timing, and delivery
Lead A/B and multivariate testing for lifecycle campaigns to improve engagement and conversion metrics
Analyze funnel performance to identify drop-off points and optimize timing, messaging, and creative elements
Partner with analytics teams to define KPIs, build dashboards, and measure performance across campaigns and lifecycle stages

What we offer

Full benefits + equity

Customer Lifecycle Marketing Manager

At Industrious, we’re building a world-class coworking experience that combines ...

Location

United States , Austin

Salary:

100000.00 - 110000.00 USD / Year

Industrious

Expiration Date

Until further notice

Requirements

3+ years of experience in Lifecycle Marketing with a focus on driving user acquisition and retention through multi-channel strategies
Hands-on experience building and executing marketing campaigns with proficiency in marketing automation tools and CRM platforms (Hubspot a plus)
Strong communicator who can effectively present ideas, findings, and campaign results to key stakeholders
Project management skills, with the ability to manage multiple priorities and meet tight deadlines
Skilled at analyzing data and adjusting strategies to optimize campaign performance
Collaborative and adaptable team player with strong problem-solving skills who thrives in fast-paced environments

Job Responsibility

Create, schedule, and send email communications that drive awareness around new locations, upcoming events, and exciting promotions
Assist with the deployment of automated lead nurtures, ensuring we effectively guide prospects through the consideration phase
Oversee and optimize Industrious’ referral program, driving adoption and identifying opportunities to grow business revenue through the program
Manage our direct mail campaigns, including segmentation, testing strategy, and reporting on performance
Maintain “local playbooks” to ensure consistent marketing practices across all Industrious markets
Track industry trends to surface new, opportunistic ideas for differentiating Industrious from competitive offerings
Collaborate cross-functionally with design, operations, and sales to ensure marketing programs are executed seamlessly
Regularly analyze campaign data and share actionable insights with the broader marketing team, highlighting CRM's impact on business KPIs

What we offer

annual 12.5% bonus
participation in our long-term incentive program
heavily subsidized healthcare plans
generous paid time off
wellness programs
professional development grants
401k plan

Fulltime

CRM Lifecycle Manager

Blu Digital

Location:
United Kingdom

Category:
-

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
December 27, 2025

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