CRM & Life Cycle Marketing Specialist Job at 7-Eleven, Inc

Job Description

The CRM & Life Cycle Marketing Specialist is responsible for driving CRM & life cycle strategies and initiatives that optimize customer journeys, driving engagement, retention, and revenue growth. You’ll develop and execute targeted, data-driven campaigns across email, push in-app messaging, and SMS to nurture 7-Eleven loyalty members from acquisition through long-term retention.

Job Responsibility

Collaborate with the CRM Manager to develop and implement CRM marketing strategies to foster brand loyalty, drive customer engagement, retention and nurture customers at all lifecycles stages
Oversee end-to-end development and execution of customer journeys, and 1:1 campaigns ensuring personalization across email, SMS, push in-app messaging that drive a growth in trips, basket size and sales
Develop campaign briefs that drive sales growth and loyalty retention
Develop and refine automated workflows for key customer journeys including onboarding welcome and member re-engagement
Responsible for maintaining day-to-day relationships with internal and external partners for technical deployment and scheduling of CRM campaigns and content
Responsible for monitoring performance KPI metrics and regularly reporting to the Marketing & Communication team, identifying opportunities for improvement
Continuously test and optimize messaging, timing, and targeting to maximize impact
Identify growth opportunities and drive continuous improvement using an innovative, collaborative and data-driven mindset
Partner cross-functionally with Marketing & Communications, Loyalty, Data and US teams to optimize 1:1 communication and personalize for relevancy
Monitors marketing trends, processes and technologies within function to achieve efficiencies

Requirements

Bachelor’s degree in marketing, communications, business, digital/e-commerce, or related field
Minimum of 3+ years’ experience in CRM and/or life cycle marketing, preferably in loyalty marketing for retail, convenience or QSR industry
Experience in developing and executing successful email, push + SMS campaigns utilizing audience segmentation and offer strategies that have driven sales, grown member value and retained member loyalty
Experience with A/B testing and performance analysis, using data to inform strategy
Proficiency with monitoring and reporting on digital performance metrics
Ability to analyze data and translate insights into actionable recommendations
Strong knowledge of CRM management (experience with Salesforce Marketing Cloud preferred) in 1:1 communication and personalization marketing strategies
Detail Oriented with an ability to review and test messaging content
Strong Customer-First Mindset with an understanding of the customer journey and ability to provide value through communications
Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously
Ability to operate autonomously in a fast-paced, changing environment
Exceptional written and interpersonal skills, strong collaboration skills
Dynamic team player with the ability to collaborate across internal and external groups, including designers and developers

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CRM & Life Cycle Marketing Specialist

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