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CRM & Life Cycle Marketing Specialist

Canada 70000.00 - 85000.00 CAD / Year · Job Posted February 21, 2026
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Job Description

The CRM & Life Cycle Marketing Specialist is responsible for driving CRM & life cycle strategies and initiatives that optimize customer journeys, driving engagement, retention, and revenue growth. You’ll develop and execute targeted, data-driven campaigns across email, push in-app messaging, and SMS to nurture 7-Eleven loyalty members from acquisition through long-term retention.

Job Responsibility

  • Collaborate with the CRM Manager to develop and implement CRM marketing strategies to foster brand loyalty, drive customer engagement, retention and nurture customers at all lifecycles stages
  • Oversee end-to-end development and execution of customer journeys, and 1:1 campaigns ensuring personalization across email, SMS, push in-app messaging that drive a growth in trips, basket size and sales
  • Develop campaign briefs that drive sales growth and loyalty retention
  • Develop and refine automated workflows for key customer journeys including onboarding welcome and member re-engagement
  • Responsible for maintaining day-to-day relationships with internal and external partners for technical deployment and scheduling of CRM campaigns and content
  • Responsible for monitoring performance KPI metrics and regularly reporting to the Marketing & Communication team, identifying opportunities for improvement
  • Continuously test and optimize messaging, timing, and targeting to maximize impact
  • Identify growth opportunities and drive continuous improvement using an innovative, collaborative and data-driven mindset
  • Partner cross-functionally with Marketing & Communications, Loyalty, Data and US teams to optimize 1:1 communication and personalize for relevancy
  • Monitors marketing trends, processes and technologies within function to achieve efficiencies

Requirements

  • Bachelor’s degree in marketing, communications, business, digital/e-commerce, or related field
  • Minimum of 3+ years’ experience in CRM and/or life cycle marketing, preferably in loyalty marketing for retail, convenience or QSR industry
  • Experience in developing and executing successful email, push + SMS campaigns utilizing audience segmentation and offer strategies that have driven sales, grown member value and retained member loyalty
  • Experience with A/B testing and performance analysis, using data to inform strategy
  • Proficiency with monitoring and reporting on digital performance metrics
  • Ability to analyze data and translate insights into actionable recommendations
  • Strong knowledge of CRM management (experience with Salesforce Marketing Cloud preferred) in 1:1 communication and personalization marketing strategies
  • Detail Oriented with an ability to review and test messaging content
  • Strong Customer-First Mindset with an understanding of the customer journey and ability to provide value through communications
  • Creative, results-driven, and highly organized, with ability to manage multiple projects simultaneously
  • Ability to operate autonomously in a fast-paced, changing environment
  • Exceptional written and interpersonal skills, strong collaboration skills
  • Dynamic team player with the ability to collaborate across internal and external groups, including designers and developers

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