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We are looking for a commercially driven CRM Lead to take ownership and drive player retention, engagement, and lifetime value across our brands. This is a high-impact leadership role responsible for managing CRM strategy execution, leading a team of 2-3 CRM Specialists, and directly influencing over 80% of company revenue through data-driven lifecycle marketing, automation, and promotional planning. This role is for someone who combines strong analytical thinking with hands-on CRM execution experience in online gaming or sports betting and is ready to own performance. The role is based in Malta and the selected candidate will work closely with the CRM, VIP team, and business stakeholders.
Job Responsibility:
Implement CRM strategies for all verticals and users, ensuring alignment with the Head of CRM’s overall vision for our brands
Oversee planning, execution, and performance analysis of our brands
Align with the Head of CRM and develop targeted engagement strategies to reduce churn and re-engage inactive players
Leverage data insights to refine retention tactics and drive increase of revenue
Work closely with all the marketing teams to enhance customer experiences and increase the reach of the CRM promotions
Coach and develop the CRM specialists, improving their operational effectiveness and professional skills
Identify bottlenecks in CRM operations and work together with the PM and Head of CRM to implement efficiency-driven solutions
Requirements:
4+ years of CRM experience in iGaming, Sports Betting, or Online Casino
1+ year in a leadership or senior CRM role
Proven track record of managing revenue-driven CRM campaigns
Experience managing direct reports
Strong experience with CRM tools - Optimove will be considered an asset
Advanced segmentation and lifecycle management experience
Strong understanding of bonus mechanics and promotional structures
Ability to interpret data and translate insights into actionable campaigns
Strong understanding of player behaviour and retention drivers
ROI-focused approach to promotions and incentives
Experience managing large revenue segments
Excellent communication skills
What we offer:
Vibrant modern office space
Hybrid/Remote work arrangements
Bi-monthly company wide social and team building activities
Lunch vouchers
Wellbeing day
Support in personal and professional growth
Pension scheme
Private medical and dental insurance coverage for employees + dependents