CRM Lead Jobs

Easygo Gaming

Location:
Australia, Melbourne

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

Be our first CRM Lead at KICK - zero legacy inheritance, zero tech debt - build your own legacy from scratch. As CRM Lead, you will manage a growing customer base of 70 million users and counting, including viewers, streamers, clippers and developers. This function is new for the business, meaning you will realise your own vision for CRM rather than inheriting the legacy of someone prior. This is what makes the opportunity so unique. And - You’ll have the opportunity to hire one direct report once CRM’s return on investment has been realised. Your strategy will influence the design of the data lake and CRM platform, both of which will be built in collaboration with internal and external stakeholders. You will have all the support you need to succeed in the role, including resources to help you design and translate all communications for your respective markets.

Job Responsibility:

Develop and maintain an in-depth understanding of customer segments, including viewers, streamers, clippers and developers
Review the current state of CRM, identify opportunities for improvement and map the future state
Document their strategy and educate all relevant stakeholders
Collaborate with Engineering, Business Intelligence and a pre-selected implementation partner to set up Insider
Manage all automated, scheduled and ad-hoc campaigns
Collaborate with the Content team on Spanish, Japanese, Arabic and Portuguese translations of their copy
Collaborate with the Design team on all required assets
Collaborate with the Legal team to ensure compliance
Conduct ongoing experimentation to optimise results
Contribute continuously to the data lake by translating their evolving journey maps into data points

Requirements:

5+ years of CRM experience
Proven track record in the setup, management, and execution of CRM technology
Experience working with data lakes
Familiarity with the live streaming space

Nice to have:

Experience using Insider
Experience working in a fast-paced tech environment
Understanding of localisation and its nuances
Experience using AI to assist with CRM responsibilities

What we offer:

Access to our Employee Assistance Program for you and your loved ones
9,000+ courses on our Learning & Development platform
One paid volunteer day per year
Weekly Wednesday massages by professional masseuses
In-house baristas serving free coffee, tea, fresh juices, and smoothies
Daily catered breakfast and regular company-wide events
Snack walls and drink fridges on every floor
Fun /modern office spaces with pool tables, table tennis, gaming consoles, and an F1 simulator
Team budgets for lunches and activities to celebrate achievements
Social sports teams and participation in Corporate Games
Easygo branded swag
Birthday and work anniversary gift vouchers, plus a chance to win prizes
Company-wide talks with key partners such as Everton FC and Team Sauber in Formula 1
Office visits from big-name streamers
Meet Ambassadors like Alex Pereira, Israel Adesanya
Ballots for exclusive tickets to events like Formula 1, UFC, and more sporting and music events

Additional Information:

Job Posted:
December 08, 2025

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CRM Lead