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CRM Lead/Senior Manager

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Voi Technology

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Location:
Sweden , Stockholm

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Category:
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Contract Type:
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Salary:

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Job Responsibility:

  • Define and refine the CRM strategy across activation, retention, win-back, and pricing/product lifecycle in close collaboration with Growth, Product, Marketing, and Commercial teams
  • Translate strategy into clear OKRs, backlogs, and roadmaps that support both commercial targets and the messaging needs of global stakeholders
  • Prioritise initiatives based on quantitative impact, focusing on CLV, incremental revenue, and P&L contribution
  • Own the strategic setup and evolution of our Braze platform, ensuring it supports complex cross-channel journeys and advanced lifecycle logic
  • Partner with Engineering, Product, and Data teams to optimise app event taxonomies, data flows, tracking, and monitoring so that CRM is deeply integrated into our product and data layers
  • Identify and test opportunities to use AI and automation within the CRM stack to enhance performance, personalisation, and team efficiency
  • Lead, coach, and develop the CRM team through structured sprint planning, clear feedback, and a supportive environment where people grow
  • Act as a CRM ambassador across Voi, building shared understanding of performance, trends, and priorities, while balancing quick wins with long-term bets
  • Collaborate with regional General Managers and Market Managers to align central CRM initiatives with local insights, and to define scalable best practices
  • Oversee CRM legal compliance (including GDPR), ensuring consent, preferences, and communication standards meet regulatory requirements

Requirements:

  • 6+ years’ experience in CRM or Marketing Automation in a B2C environment, including leading technical specialists and complex cross‑functional projects
  • Advanced power-user of Braze or a comparable platform, with a structural understanding of CRM systems, APIs, and event-driven data flows
  • Strong working knowledge of SQL and experience navigating complex data structures to build advanced segmentation and targeting logic
  • Deep understanding of experimentation methodology (A/B testing, statistical significance, incremental lift, and guardrail metrics)
  • Familiarity with how AI and machine learning can be applied in CRM to improve predictive targeting and personalisation
  • Proven ability to translate complex technical topics into clear, concise narratives for senior, commercial, and technical stakeholders
  • Experience role-modelling company values and influencing at a leadership level, ideally in a fast-paced, high-growth environment
What we offer:
  • Join Europe’s #1 micromobility operator and one of the fastest growing scale-ups
  • Get “skin in the game” through our employee options programme
  • Enjoy unlimited free Voi rides and a dog-friendly office
  • Work together with inspiring, motivated, and fun colleagues towards a common goal
  • Join the micromobility revolution and be a part of creating sustainable cities made for living, free from noise and pollution

Additional Information:

Job Posted:
May 16, 2026

Employment Type:
Fulltime
Work Type:
Hybrid work
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