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We’re looking for a CRM Lead – Distribution to shape and deliver our CRM marketing strategy across multiple brands and channels. You’ll lead a talented team to design and execute high-performing campaigns that drive engagement, retention, and commercial growth on a global scale.
Job Responsibility:
Develop and execute a multi-channel CRM strategy, delivering personalised, data-driven communications across the customer lifecycle
Lead, mentor, and inspire your team to deliver campaigns that meet ambitious commercial objectives
Collaborate with Data, Content, Brand, Product, and Trading teams to ensure CRM initiatives are aligned with business goals
Oversee campaign execution, optimisation, A/B testing, and reporting to continuously improve engagement and ROI
Champion the strategic use of customer data and enhance the effectiveness of our Customer Data Platform (CDD)
Have ownership of CRM strategy, segmentation, content planning, and performance measurement, ensuring a data-led, customer-first approach that maximises lifetime value and loyalty
Requirements:
Extensive experience in CRM, retention, or lifecycle marketing (typically 6+ years)
Proven track record of driving measurable growth
Expertise in customer segmentation, journey design, and advanced personalisation strategies
Strong analytical skills and the ability to turn insights into action
Excellent leadership skills, able to motivate and develop high-performing teams
A collaborative mindset, working effectively across complex, matrixed organisations
Passion for creating meaningful customer experiences and a bias for action
Customer-obsessed, insight-led, and thrive in a fast-paced, innovative environment
What we offer:
25 Days Holiday, increasing 1 day per year with service (up to a maximum of 28)
The option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
10% Company Pension
Annual Bonus Scheme
On Site Gym
MediCash Scheme
A Host of Flexible Benefits & Discounts – including up to 50% off our CAVU products such as Escape Lounges and Airport Parking
Rail and retail discounts
2 paid volunteering days per year
Access to internal events calendar including regular health and wellbeing activities, ID&E activities and education
Formal and informal development opportunities, including mentoring programme and learning grants