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We’re looking for a CRM & Growth Executive who can help us retain users and grow engagement across different channels. This role will be about understanding user behaviour and promote the right campaigns.
Job Responsibility:
Multi-Channel Execution: Own the daily deployment of Web/App Push, Email, WhatsApp, and Telegram deals
Lifecycle Awareness: Assist the senior lead in executing 'Journeys' (e.g., Abandoned Cart, Welcome Series, Win-back campaigns)
Deal Curation & Copywriting: Identify trending e-commerce hacks/deals and turn them into 'click-worthy' short-form copy that drives clicks & revenue
On-Platform Merchandising: Manage the scheduling and refreshing of homepage banners and site-wide promotions
Retention Tracking: Monitor daily Click-Through Rates (CTR) and Unsubscribe rates to ensure we are engaging users, not spamming them
Growth Experiments: Help run A/B tests on subject lines, images, and send-times to optimize for conversion.
Requirements:
Experience in E-commerce, Affiliate Marketing, or CRM
Familiarity with tools like WebEngage, MoEngage, or CleverTap is a plus
Basic knowledge of Google Analytics and AI tools for campaign ideas and creatives
Good understanding of trending deals and shopping behaviour
Basic Excel/Google Sheets skills for reporting.
Nice to have:
Familiarity with tools like WebEngage, MoEngage, or CleverTap is a plus.