CRM Executive Job at AO (Bolton)

CRM Executive

AO

Location:
United Kingdom , Bolton

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

At AO, we believe doing the simple things well makes a big difference. That’s why we focus on making every interaction easy, enjoyable and better than expected -and our CRM team is right at the heart of that journey. We’re on the lookout for a CRM Executive to help bring engaging, relevant campaigns to life across Mobile Phones Direct, Affordable Mobiles, Buy Mobiles, and our AO B2B customers. Working closely with our CRM Manager, you’ll help plan and deliver smart, multi channel campaigns across email, SMS, social and print. From welcoming new customers and sharing exciting offers, to re engaging lapsed audiences and rewarding loyal ones, you’ll help turn everyday communications into meaningful relationships. Building long term loyalty, increasing lifetime value, and giving customers lots of reasons to keep choosing AO.

Job Responsibility:

Working closely with key business stakeholders to gather requirements for new business wide campaigns and support manufacturer campaigns
Assisting the CRM Manager with planning out the content for each of our newsletter campaigns
Writing the email newsletter briefs to ensure the creative team know what we need from them
Managing feedback on creative designs and copy from key stakeholders and feeding these amends back to the creative team
Build emails within our ESP platform Emarsys using drag and drop templates
Schedule email build time with the Email Development team for more complex builds
Brief the Email Development team on build requirement and supply them with the assets in good time
Testing the links in each proof email
Scheduling emails for broadcast
Record and report on key email KPIs (open rate, click rate, bounce rate, orders and revenue)
Execute the testing plan and report learnings back to Senior stakeholders on a weekly basis
Work closely with the CRM Manager to understand the behaviour and value of customer segments

Requirements:

Highly organised, with the ability to juggle multiple priorities and deliver against deadlines in a fast‑paced commercial environment
Strong attention to detail, ensuring feedback is gathered, recorded, and communicated accurately at every stage
Confident communicator, comfortable building relationships and liaising effectively with senior stakeholders
Self‑motivated and results‑driven, taking ownership of tasks and consistently seeing them through to completion
Experience in a similar role, with hands‑on use of enterprise‑level CRM systems to manage data and processes efficiently

What we offer: