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Our client is a family run business, with an amazing product and a customer centric approach. They have stores in the UK and a rapidly growing online, International and concessions business. They really care about people, customers, and the communities in which they trade and are now looking for a CRM Executive. The role will be hybrid, with three days per week based out of their Amersham Head office, and two days per week working from home. As their CRM Executive, you'll own and execute the CRM customer lifecycle strategy across two well-known retail brands. The role requires a flexible, commercially minded person who can translate business requirements into customer communications through the email channel, accountable for spotting commercial opportunities to grow incremental revenues and new ways to delight customers. The successful candidate will enjoy a mix of being hands on while being able to drive key objectives to grow the size and value of the customer database. Partnering with a range of stakeholders in the marketing, trading and commercial teams, and under the direction of the Digital Marketing Manager, you'll use your knowledge of CRM to drive customer engagement via timely, personalised and relevant communications. With the confidence to bring fresh ideas to the table, you'll know 'what good looks like' - possessing an eye for design and excellent attention to detail, while leading programmes to deliver automation at scale.
Job Responsibility:
Ownership of email customer communications channel and associated strategy, annual plans and roadmaps
Develop and launch new marketing automation programmes to increase incremental revenues attributed to channel
Drive up performance of campaign emails through test and learn to maximise returns
Increase marketing database size using a range of tactical approaches
Analyse performance and use insight to improve overall output
Identify areas of improvement related to content, ways of working, data or technical development
Spot commercial opportunities (trading/licensing/audience monetisation) and respond with strategic comms plans
Grow value of customer database (LTV) with scalable, personalised email campaigns
Briefing of artwork and copy to internal teams and external partners
Drive data quality improvement within the current CRM platform SAP Emarsys
Accelerate growth of the company’s loyalty programme
Manage customer data requests and support marketing teams with event promotion/footfall driving activity
Requirements:
At least 3 years' experience with email marketing communications, ideally gained within a fast-paced B2C retail marketing environment
Able to compile, manage and execute annual, monthly and weekly email marketing plans
Excellent attention to detail, with excellent written English skills
Strong knowledge of CRM/email marketing systems, preferably SAP Emarsys
Comfortable using AI productivity tools
Ideally a degree or equivalent qualification and proven experience within a marketing environment
Excellent working knowledge of Excel, Sharepoint, PowerPoint
Stakeholder management skills – able to present concepts, plans and results to leadership teams
What we offer:
Profit bonus of up to 15%
Virtual GP
Brand & Partner discounts
Future career opportunities, in line with company growth