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The primary purposes of the CRM Executive will be to bring our customer communications to life, supporting the CRM Manager in delivering impactful automated email and print campaigns from initial concept through to analysis and optimisation. You will take true ownership of your campaigns, shaping creative briefs, ensuring seamless cross-channel journeys and collaborating closely with stakeholders across the business to drive key initiatives forward. With a strong eye for detail and performance, you’ll translate data into meaningful insight, confidently sharing recommendations with senior stakeholders and continuously refining our retention activity to ensure it is timely, aligned and best in class.
Job Responsibility:
Support the CRM Manager in delivering all automated email and print campaigns (including catalogues and reactivation books)
Manage the end-to-end campaign process, from initial brief through to final delivery
Take ownership of campaigns including creative briefing, execution and post-campaign analysis
Collaborate on marketing delivery for key business initiatives, ensuring seamless, cross-channel customer journeys
Provide regular reporting, insights and performance analysis, including presenting findings to senior stakeholders with clear future recommendations
Align marketing calendars and schedules to ensure activity is briefed, approved and delivered on time
Work closely with the Senior Email Executive to ensure campaigns are aligned and executed as planned
Partner cross-functionally with teams across the business to deliver best-in-class customer retention activity
Requirements:
Strong analytical skills and ability to report/present to senior management on channel performance
ESP experience (building emails)
Print/Direct Mail knowledge essential
Marketing (or relevant) undergraduate degree. Relevant experience will also be considered
Previous experience of 1-2 years in CRM
Excellent attention to detail and organisational skills
Excellent written and verbal communication skills and ability to build effective
Excellent presentation skills
Working relationships – cross functionally and internationally
Proactive self-starter who can work well independently and within a team environment
Ability to handle multiple tasks, projects, and deadlines simultaneously
Nice to have:
International experience (desirable)
BI reporting (desirable)
What we offer:
Competitive salary and excellent bonus scheme
An entrepreneurial environment where you’ll be encouraged to try things and make changes to drive the business forward
Staff Discount from your 1st day, not just at CT but also from The White Company
Hybrid working policy
Proud to go about our business in the right way and partner with many charities and sustainability partners
At HQ we are serious about having fun. Our Christmas and summer parties are the stuff of legend and our CT Social Team ensure there is always something exciting to get involved in