CRM Executive

• Support the end-to-end execution of UK and EMEA email and SMS campaigns, managing activity from initial brief through to deployment and QA, with growing ownership of campaign delivery
• Collaborate closely with Brand Creative and Trading teams to optimise messaging, content and layout for CRM channels, ensuring all communications align with brand guidelines and commercial objectives
• Coordinate campaign workflows across multiple stakeholders, maintaining timelines and ensuring accurate, timely delivery in line with the global marketing calendar
• Build and deploy audience segmentation for CRM campaigns, leveraging customer data and behavioural insights to deliver targeted and personalised communications
• Support the development and execution of lifecycle marketing programmes, including welcome, retention, reactivation and VIP journeys
• Monitor campaign performance against key KPIs including revenue, engagement and conversion, identifying trends and opportunities for improvement
• Support test-and-learn initiatives, including A/B testing across subject lines, creative, messaging and send strategies to continuously optimise performance
• Produce regular reporting (daily, weekly and monthly), developing clear and user-friendly dashboards and translating data into actionable insights and recommendations
• Collaborate with Digital, Retail, Spa and Data/BI teams to support a cohesive omnichannel communication strategy and ensure accurate tracking and reporting
• Assist in maintaining CRM best practices, including data usage, consent management and compliance with GDPR and relevant data privacy regulations
• Support the CRM Campaign Manager and Head of CRM in delivering the UK CRM strategy, including planning for NPD launches, promotional campaigns and seasonal activations

• Experience in CRM, email marketing or a related role, ideally within beauty, fashion or a similar consumer-focused industry
• Strong understanding of email and SMS marketing best practices, with experience supporting campaign execution and optimisation
• Analytical mindset with the ability to interpret data, generate insights and make data-driven recommendations
• Highly organised with strong attention to detail, able to manage multiple campaigns and deadlines in a fast-paced environment
• Confident working cross-functionally, building strong relationships with internal teams and external partners
• Able to respond to changing priorities, work flexibly and maintain a calm, proactive approach under pressure
• Technical understanding of CRM platforms (e.g. ESP/CDP tools such as Bloomreach or similar), with an appreciation of data structures and customer segmentation
• Knowledge of GDPR and data protection principles to ensure compliant CRM communications
• Commercial awareness, with an understanding of how CRM contributes to overall business performance
• A proactive, can-do attitude with a willingness to learn, develop and contribute to continuous improvement
• Passion for skincare, beauty and delivering engaging, customer-first communications

Basic understanding of HTML and email template structures is advantageous

• Hybrid and Flexible working
• Generous Staff Discount on all your favourite ELEMIS products and spa treatments, as well as discounts on L'OCCITANE Group products
• Excellent well-being policies including enhanced Maternity & Paternity policies, Income Protection, Life Assurance and more
• Generous Holiday Allowance, increasing with length of service
• Company Pension Scheme
• Healthcare Cash Plan (with Dental)
• Employee Assistance Programme for all Associates and their families
• Cycle to Work Scheme, Season Ticket Loan, Length of Service Awards