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CRM Executive - Hospitality. Are you enthusiastic, ambitious and highly motivated? My client is looking for a CRM Executive to join the CRM team for my client who are industry leading in the Hospitality sector. My client is looking for a customer champion (and potentially a future leader) to join my clients growing team as a CRM Executive to help plan and deliver high performance CRM campaigns for my customers family of brands to actively drive frequency, retain & engage existing customers, reduce churn and grow customer lifetime value through brilliant execution of compelling campaigns. You will be able to work from either Staffordshire or London offices, this permanent, full time role reports to a Senior CRM Manager and offers a fantastic opportunity to join a growing team which has seen recent investment in tools. Will be expected to travel to Staffordshire once a month to meet the teams – incentive days out etc.
Job Responsibility:
Help plan and deliver high performance CRM campaigns for customers family of brands to actively drive frequency, retain & engage existing customers, reduce churn and grow customer lifetime value through brilliant execution of compelling campaigns
Deliver a programme of compelling email campaigns
Deliver the right message to the right audience
Travel to Staffordshire once a month to meet the teams
Requirements:
Enthusiastic, ambitious and highly motivated
Customer champion (and potentially a future leader)
Strong campaign management skills
Knowledge of segmentation, targeting and content creation
Ability to adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices
Ensure campaigns are correctly briefed and GDPR/PECR compliant
Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed
Ability to work in conjunction with brand partners
What we offer:
Fantastic opportunity to join a growing team which has seen recent investment in tools
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