Crm Executive

• Create and manage audience segments based on customer behaviour, frequency, spend, and engagement, by translating raw customer data into clear, actionable targeting strategies
• Build and optimise automated customer journeys (onboarding, loyalty activation, win-back, reactivation) and develop CRM flows that improve retention and long-term customer value
• Help shape how loyalty and rewards are communicated across the customer journey
• Work closely with the finance team to track and report on CRM performance using live data and key engagement metrics
• Run A/B tests across messaging, timing, targeting, and creative approaches
• Identify trends and insights to continuously improve CRM effectiveness and ultimately optimise sales
• Help to build and manage CRM campaigns across email, push notifications, in-app messaging, and in-store tie-ins
• Support the launch of Farmer J’s app – working closely with Operations, Finance, and the Food team
• Become the go-to expert for CRM, loyalty, and guest engagement tools

• 2 years+ experience in CRM for a customer-centric hospitality, retail or leisure brand
• A love for food – a bonus if you’ve been to Farmer J
• Exceptional Excel skills and highly analytical
• Experience of managing a loyalty app – this is essential
• First-class organisational skills and the ability to juggle multiple projects
• A team player attitude with boundless energy - we move fast and have fun doing it.

A love for food – a bonus if you’ve been to Farmer J

• Salary between £35,000 - £40,000, depending on experience
• Daily food allowance during shifts with unlimited coffee
• 50% discount across all our restaurants when off duty
• You will never work on your birthday, and you will be paid for it
• 31 days holiday per year, including bank holidays, and increasing with length of service
• Medicash – subsidised healthcare cash plan
• Employee Assistance Programme by Hospitality Action
• Green commute – cycle scheme
• A great opportunity to grow as we continue to grow