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CRM Executive

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Bark

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Location:
India , Bengaluru

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Category:
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Salary:

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Job Description:

We have an opportunity for a dynamic and experienced CRM Executive to join Bark to help deliver personalised and relevant multi-channel communications for our customers and professionals. Reporting directly into a Senior CRM Manager, your time will be split between leading campaigns and supporting delivery of strategically relevant projects. You will be passionate about all things CRM, consider the customer experience and feed in innovative ideas into our strategy whilst delivering a best in class CRM experience for our customers and professionals.

Job Responsibility:

  • Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
  • Building emails, push notifications and SMS within our CRM platform, Iterable
  • Devise testing strategies, including A/B/MVT tests for ongoing BAU trading activities
  • Optimise performance of existing campaigns/automations
  • Oversee campaigns from creation to execution, including analysis and reporting
  • Be comfortable with audience selection, segmentation & analysis
  • Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently

Requirements:

  • At least 2 years of experience in a CRM or marketing role
  • Experience working within an ESP platform (Iterable advantageous)
  • Strong analytical skills with previous experience reporting on A/B tests
  • Hands-on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
  • Experience using data visualisation tools (Tableau Advantageous)
  • Demonstrate strong organisation and prioritisation skills
  • Proactive, strong work ethic, personal accountability and ownership
  • Understanding of best practices with regards to email deployment
  • Exceptional time management & organisational skills
  • Proactive and ‘go-getting’ attitude
  • Strong communication abilities to effectively collaborate with cross-functional teams
What we offer:
  • Flexible working policy with India office located in CBD Bangalore
  • Insurances - Family Floater Mediclaim, Employee Personal Accident and Employee Term Life
  • Personal annual L&D Budgets to spend on your development
  • Enhanced Cult.fit membership for all employees with access to mental health courses and fitness classes
  • Fully stocked snacks in pantry, Quarterly All-site Socials
  • Being at the forefront of an industry with new and exciting problems to solve

Additional Information:

Job Posted:
January 07, 2026

Work Type:
Hybrid work
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