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As a CRM Executive, you will be responsible for managing and executing email marketing campaigns for Everlast US and The Webster US. This role will focus on delivering high-quality, timely, and effective CRM activity that drives engagement, loyalty, and revenue growth across both brands.
Job Responsibility:
Build, schedule, and deploy email campaigns in line with brand guidelines and marketing calendars
Oversee existing automated workflows to ensure smooth operation and intended outcomes
Track and analyse campaign performance metrics, including open rates, CTR, deliverability and conversion rates
Provide actionable insights and recommendations to optimise future campaigns
Identify new implementation opportunities for growth
Monitor the Everlast loyalty programme, ensuring consistent communication and engagement
Collaborate with the wider team to plan and execute a refresh of the loyalty programme to enhance customer retention and value
Requirements:
Minimum of 2 years of hands-on experience in CRM ideally with a mix of performance-focused and creative campaign execution
Strong understanding of CRM platforms such as Klaviyo/Emarsys and email marketing best practices
Analytical mindset with experience in reporting and performance optimisation
Strong analytical skills, with the ability to interpret data, detect optimisation opportunities, and apply them
Excellent attention to detail and organisational skills
Ability to work collaboratively across teams and manage multiple priorities effectively
A self-starter and proactive mindset, with the ability to work under minimal supervision and guidance
Nice to have:
experience in retail preferred, but not essential
knowledge of Shopify, Yotpo and the US market are a plus
What we offer:
Frasers Champion- peer nominated scheme where 8 winners will receive double their pay for a month
Retail Reconnect – Head Office employees will gain insights by spending two days in one of our stores or the Warehouse
Frasers Fit – free gym classes for employees as well as discounted memberships to our clubs
Frasers Fit wellbeing programme
Retail Trust – free access and support from the Retail Trust charity including a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support