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CRM Executive - Triggers & Automations

· Job Posted June 28, 2026
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Job Description

We are on the lookout for a CRM Triggers & Automation Executive to support the strategy development, execution, and reporting of transactional and behavioural email & SMS triggers for the US. Working with the CRM Manager over Journeys & Automations and cross-functionally, this role will optimise our fledgling US trigger program and help expand these programs to the Canada and Australia territories, enhancing retention and driving long-term loyalty through these hyper-targeted journeys.

Job Responsibility

  • Own and maintain the performance of 7 email trigger journeys (36 emails) each for US, AU, CA, including fixing bugs, monitoring deployments and benchmarking sends, and troubleshooting
  • Regularly update triggers in line with BAU (trade/promotional) activity, supporting key promotions, retail versioning, and new season creative
  • Uncover opportunities to optimize journeys through A/B testing across email, web experience and SMS and further segment journeys with offers and contact cadence tailored to Prospects, Reacts, Nursery and other key customer groups
  • Own weekly reporting & analysis for all email and SMS triggers journeys and lead monthly share outs with leadership
  • Monitor email & SMS deliverability and list hygiene to ensure optimal inbox placement
  • Support the US Retention team with ad hoc ‘trigger’ projects including the roll out SMS triggers that work in line with email and owning the retail e-receipts platform, Slip
  • Monitor industry best practices and competitor activity, using insights to drive strategy and/or propose new & innovative initiatives to grow the business
  • Ensure all customer facing communications are compliant, feature relevant product, accurate information, properly represents the brand, and generally contributes to a positive customer experience/journey
  • Collaborate with UK Retention Marketing, web and other cross functional teams to inform strategy and creative subject matter
  • introduce efficiencies wherever possible

Requirements

  • 2+ years’ experience building and executing email marketing programs, SMS and/or direct mail
  • Experience analysing campaign performance data, communicating insights to key stakeholders, and optimizing marketing strategy based on results
  • Familiarity with working with external martech partners, like Wunderkind or Attentive is a plus
  • Good working knowledge of HTML
  • Ability to handle multiple tasks, projects, and deadlines simultaneously
  • Demonstrate initiative to take on additional projects and learn new systems
  • Good problem-solving skills and excellent attention to detail
  • Strong communication skills, both written and verbal
  • A positive, proactive, and flexible attitude
  • Experience with email marketing service providers like Bloomreach
  • Functional knowledge of Microsoft Excel, PowerPoint and Outlook
  • Inclination to learn/use various internal systems
  • Analytical ability
  • Experience with SMS marketing platforms a plus
  • Marketing (or relevant) undergraduate degree. Relevant experience will also be considered

Nice to have

  • Familiarity with working with external martech partners, like Wunderkind or Attentive
  • Experience with SMS marketing platforms

What we offer

  • Competitive salary and excellent bonus scheme
  • Entrepreneurial environment
  • Staff Discount from 1st day at CT and The White Company
  • Hybrid working policy (3-4 days per week in office)
  • Charity and sustainability partnerships
  • Christmas and summer parties
  • CT Social Team events

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