This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
We are on the lookout for a CRM Triggers & Automation Executive to support the strategy development, execution, and reporting of transactional and behavioural email & SMS triggers for the US. Working with the CRM Manager over Journeys & Automations and cross-functionally, this role will optimise our fledgling US trigger program and help expand these programs to the Canada and Australia territories, enhancing retention and driving long-term loyalty through these hyper-targeted journeys.
Job Responsibility
Own and maintain the performance of 7 email trigger journeys (36 emails) each for US, AU, CA, including fixing bugs, monitoring deployments and benchmarking sends, and troubleshooting
Regularly update triggers in line with BAU (trade/promotional) activity, supporting key promotions, retail versioning, and new season creative
Uncover opportunities to optimize journeys through A/B testing across email, web experience and SMS and further segment journeys with offers and contact cadence tailored to Prospects, Reacts, Nursery and other key customer groups
Own weekly reporting & analysis for all email and SMS triggers journeys and lead monthly share outs with leadership
Monitor email & SMS deliverability and list hygiene to ensure optimal inbox placement
Support the US Retention team with ad hoc ‘trigger’ projects including the roll out SMS triggers that work in line with email and owning the retail e-receipts platform, Slip
Monitor industry best practices and competitor activity, using insights to drive strategy and/or propose new & innovative initiatives to grow the business
Ensure all customer facing communications are compliant, feature relevant product, accurate information, properly represents the brand, and generally contributes to a positive customer experience/journey
Collaborate with UK Retention Marketing, web and other cross functional teams to inform strategy and creative subject matter
introduce efficiencies wherever possible
Requirements
2+ years’ experience building and executing email marketing programs, SMS and/or direct mail
Experience analysing campaign performance data, communicating insights to key stakeholders, and optimizing marketing strategy based on results
Familiarity with working with external martech partners, like Wunderkind or Attentive is a plus
Good working knowledge of HTML
Ability to handle multiple tasks, projects, and deadlines simultaneously
Demonstrate initiative to take on additional projects and learn new systems
Good problem-solving skills and excellent attention to detail
Strong communication skills, both written and verbal
A positive, proactive, and flexible attitude
Experience with email marketing service providers like Bloomreach
Functional knowledge of Microsoft Excel, PowerPoint and Outlook
Inclination to learn/use various internal systems
Analytical ability
Experience with SMS marketing platforms a plus
Marketing (or relevant) undergraduate degree. Relevant experience will also be considered
Nice to have
Familiarity with working with external martech partners, like Wunderkind or Attentive
Experience with SMS marketing platforms
What we offer
Competitive salary and excellent bonus scheme
Entrepreneurial environment
Staff Discount from 1st day at CT and The White Company
Hybrid working policy (3-4 days per week in office)