CRM Executive

Job Description

We’re looking for a CRM Senior Executive to join our London team. This is a hybrid role, spending three days a week at our London HQ and the remainder working from home. In this role, you’ll help us deliver highly relevant, data-driven campaigns that enhance personalised user experiences and drive meaningful customer retention.

Job Responsibility

Campaign Execution & Management: Coordinate and own the end-to-end delivery of engaging, dynamic email and push-notification campaigns, ensuring BAU calendars are managed efficiently and deployed on time
Stakeholder Collaboration: Partner closely with the UKI CRM Manager, local marketing teams, Product, Engineering, and Data Science to support the broader UKI marketing calendar through targeted CRM channels
Data Segmentation & Targeting: Utilise data targeting and segmentation to pull, manipulate, and interpret customer insights for precise campaign positioning
Experimentation & Growth: Design, deploy, and own CRM experiments and A/B testing to uncover new growth opportunities, boost personalisation, and explore AI integration
Reporting & Optimisation: Conduct post-campaign reporting to extract actionable lessons, sharing performance insights with stakeholders to guide future strategic commercial planning

Requirements

Proven CRM Deployment Experience: Demonstrated depth in executing end-to-end campaigns using enterprise-level CRM platforms (experience with Braze is a major plus)
Technical CRM Competency: Strong understanding of CRM automation development and familiarity with HTML to review and modify campaign templates
Data & Analytics Acumen: Competency in data manipulation, segmentation, and reporting using data visualisation tools (Looker experience preferred)
Delivery & Execution: Exceptional attention to detail with a proven ability to maintain high accuracy and manage workloads effectively under tight deadlines in a fast-paced environment
Stakeholder Coordination: Strong communication and collaboration skills to manage expectations and coordinate cross-functionally across multiple business areas

Nice to have

Experience using Liquid logic for advanced dynamic personalisation
A background or degree in Marketing, Business, or a closely related field

What we offer

A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
On-site gym (HQ), discounted external gym membership
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass
Discounted dental insurance and a range of other flexible benefits, such as critical illness cover, partner life cover, travel insurance, health assessments
Life assurance
Maternity, paternity and maternity and shared parental leave, eligible from day one of employment
Excellent kit to enable working from home and a parent-friendly working culture
Access to free mortgage advice
Cycle to Work Scheme or Season Ticket Loans, depending how you wish to travel
Excellent learning and development opportunities and access to RooLearn, our learning platform, packed with high-quality training and content
Regular Employee Resource Group (ERG) led social events – examples include dinners, dance lessons and in-office yoga sessions
Summer and end-of-year parties

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CRM Executive – Retail

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Requirements

Nice to have

What we offer

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