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This role exists to uncover insights from customer and transactional data that drive acquisition, engagement, and retention across Sotheby’s global audience. The successful candidate will transform data into clear, compelling narratives that inform marketing strategy and deepen client relationships. The CRM Analyst will be the go-to partner for customer insight and analytics within the Growth Marketing team. You will own a diverse set of analyses and dashboards across email, CRM, CDP, and customer journey data — helping shape personalization, segmentation, and lifecycle marketing initiatives. You’ll use your technical expertise in SQL, Snowflake, Tableau, Segment CDP, and Adobe Analytics to connect raw data to meaningful marketing outcomes. This includes measuring campaign performance, designing A/B tests, building segmentation frameworks, and visualizing trends to guide strategic decisions.
Job Responsibility:
Partner with CRM and Marketing teams to analyze customer engagement and lifecycle performance
Design and interpret A/B and multivariate tests to optimize campaign effectiveness
Build and maintain Tableau dashboards that visualize KPIs, campaign performance, and customer journey trends
Collaborate with Data and Engineering teams to ensure Segment CDP, Snowflake, and Adobe Analytics data are reliable and actionable
Develop advanced segmentation and audience strategies based on behavior, demographics, and transactional data
Communicate insights and recommendations to senior leadership through compelling storytelling and visualization
Support the development of CRM and email health models to track deliverability, engagement, and conversion performance
Partner cross-functionally with Product, Business Operations, and Finance to measure marketing’s contribution to customer growth and revenue
Proactively identify trends and opportunities to improve campaign performance and customer retention
Ensure data accuracy and maintain consistent definitions of KPIs across teams
Build strong relationships across departments, translating complex analytical findings into clear business recommendations
Requirements:
Bachelor’s degree in Business, Marketing, Statistics, or a related field
4+ years of experience in CRM, marketing analytics, or customer insights
Hands-on expertise in SQL (Snowflake), Tableau, and Excel
Experience with Adobe Analytics and Segment CDP (or similar marketing data platforms)
Deep understanding of email marketing, customer segmentation, personalization, and lifecycle optimization
Strong grasp of A/B testing design, incrementality measurement, and marketing attribution approaches
Excellent communication and storytelling skills
Skilled at data visualization and presentation (PowerPoint proficiency preferred)
Ability to thrive in a fast-paced, agile environment with shifting priorities
Strong sense of ownership, organization, and accountability across multiple concurrent projects
Ability to work onsite 2 days per week (Tue/Thu)
Sponsorship not available for this role
Nice to have:
Familiarity with Marketing Mix Models or predictive modeling frameworks is a plus
Experience with enterprise analytics tools such as Adobe Analytics or Google Analytics