CRM Content Specialist, IKEA

IKEA

Location:
Austria, Vösendorf

Category:
-

Contract Type:
Employment contract

Salary:

2303.00 - 2942.00 EUR / Month

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Job Description:

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Job Responsibility:

Manage the process of creating Marketing content for Email Marketing (and potentially other digital channels), ensuring that communication meets the brief and is consistent with tone of voice and brand identity
Support copy-writing and editorial needs for Marketing to deliver Marketing Communication plan
Collaborate with the customer engagement team to develop local content solutions for the common CRM customer offerings
Responsible to review content assets, create pages and publish in owned digital channels
Measure performance of content (with performance leader) to optimize and improve KPIs
Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
Contribute to the integrated multichannel executions/output of the marketing team in order to contribute to the business goals
Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar)

Requirements:

in the Marketing creative and production process as well as in marketing technology. communication in retail
of the relation between content writing and SEO (Search Engine Optimization)
of dynamic content creation and graphic copy writing
of the IKEA multichannel reality and online customer behaviors and an understand the role of Commercial as an integrated part of the IKEA business
Strong interpersonal skills with the ability to build trustful relationships
of how to deliver within scope of tasks and perform with quality and speed
of how to follow up on work done and capture learnings to improve

Additional Information:

Job Posted:
April 27, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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CRM Content Specialist