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Crm & Comms Pub Marketing Executive

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Aztec Hotel & Spa

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Location:
United Kingdom , Blackburn

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

We are excited to be recruiting for a Pub Marketing Executive. This role will work closely with the Pub Marketing Manager to support our leased and tenanted estate with the aim of driving footfall into pubs.

Job Responsibility:

  • Supperting the marketing and communication needs of our pubs via a new CRM programme and data collection
  • Management of online review platforms and our centralised resource website
  • upporting the creative requirements of Pub Marketing Manager for digital display media and social media use
  • Supporting and drafting regular campaigns to consumer databas and developing and building on this consumer database
  • Developing and running CRM campaigns on behalf of pub businesses promoting individual businesses and our wider Thwaites brand including key events, our beers and local tactical promotions
  • Utilising our CRM platform to manage data health and segmentation
  • Developing and drafting regular campaigns to pub businesses to support usage of above website resource centre and general communications with pub businesses
  • Regularly updating and developing new content (including but not limited to articles, infographics, videos and copy) for our central resource centre website to support pub businesses
  • Copywriting for a multitude of purposes including articles, guides and web pages
  • Building new content on resource centre using WordPress (coding experience not required)
  • Building engagement and usage of central resource website to ensure support and ideas are accessed by pub operators using key analytics and metrics
  • Liaising and communicating with colleagues and agency to develop new ideas and sections of website to ensure consistency and professional language and aesthetic
  • Supporting implementation and training of Reputation.com with pub businesses
  • Offering remote support to both Pub Marketing Manager and pub operators on developing success with Reputation.com
  • Creation of key creative assets for digital display media and social media
  • Supporting Pub Marketing Manager on ad-hoc tasks and projects

Requirements:

  • Must be able to demonstrate CRM experience and end-to-end implementation
  • Experience of working with customers, be engaging with a bright and positive approach
  • Will have experience in a marketing role preferably running email marketing campaigns
  • Basic understanding of GDPR
  • Good level of IT skills: /email/ Microsoft office package (Excel/Word/Power point)
  • Will have experience of working with systems such as Canva, Adobe and Wordpress.

Nice to have:

  • Is creative and innovative with a passion for new concepts and ideas
  • A quick learner and eager to understand new systems
  • An exceptional communicator with the ability to influence colleagues and pub operators with great team working skills
  • Able to project plan and work to strict deadlines
What we offer:
  • A fun environment where you will receive the training and support to develop and progress
  • Stream – the ability to access up to 40% of your wages as you earn them
  • Free parking onsite
  • Health cash plan with access to discounted high street perks
  • 33 days holiday
  • Employee Assistance Programme
  • Enhanced maternity and paternity pay
  • Apprenticeships available
  • Discounted accommodation, food and drink in our beautiful Hotels and Inns across the country
  • Pension & Life assurance
  • Long service awards, including free meals and free stays with your friends or family

Additional Information:

Job Posted:
February 04, 2026

Expiration:
March 18, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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