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This role will be directly responsible for delivery of global email campaigns that support our commercial and editorial revenue streams. We are looking for a dynamic, proactive team player who is comfortable interpreting email performance, juggling tight deadlines and managing multiple stakeholders.
Job Responsibility
Maintain a comprehensive CRM calendar ensuring timely delivery of commercial and editorial email initiatives
Be responsible for accurate deployment of US and UK email marketing campaigns, including drafting, proofing, render testing and managing edits
Work closely with the Content team to consistently optimize content selection and the campaign process to ensure you have the most compelling content for our editorial newsletters
Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing
Build and manage end-to-end lead acquisition initiatives such as competitions, surveys and web forms
Work with internal commercial and editorial stakeholders to ensure planned content activity is accurately executed and measured
Report on campaign performance and results, make recommendations to optimize customer engagement
Manage audience segmentation based on attributes and behavior, including custom audiences tailored for each commercial send
Requirements
Previous experience or degree in a relevant field
1+ years experience building emails in CRM Marketing platforms using WYSIWYG email builders, basic HTML and CSS a plus
Ability to maintain accuracy and consistency across repetitive tasks in a fast-paced environment
Analytically minded, with an ability to use data to verify content hypotheses and communicate data findings to non-technical stakeholders
Self-starter with ability to work independently and identify and problem-solve when novel issues arise
Excellent communication skills, comfortable asking questions and sharing feedback with stakeholders at all levels