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CRM Campaign Manager

United Kingdom, Gateshead 35000.00 GBP / Year · Job Posted April 20, 2026
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Job Description

We are looking for a Campaign Specialist who is excited about creating impactful, customer‑focused marketing campaigns across CRM and digital channels. In this role, you’ll help shape meaningful experiences that support our wider Customer Engagement strategy — driving smarter acquisition, stronger retention, and improved aftersales performance. You’ll take campaign briefs and turn them into high‑quality, customer‑ready journeys and communications across email, SMS and supported digital platforms. Working closely with our Marketing Automation Channel Manager and Retail teams, you’ll ensure every campaign is delivered accurately, on time, and aligned with key commercial priorities. The Campaign Specialist is a delivery‑focused role, bringing customer and channel strategy to life through precision execution, continuous improvement, and strong collaboration.

Job Responsibility

  • Campaign Execution: Build, deploy and manage retail CRM campaigns in line with agreed briefs and commercial priorities, delivering consistently high‑quality communications across CRM channels
  • Retail Partnership: Work directly with Retail stakeholders to deliver effective CRM campaigns aligned to business needs, promotions and calendar activity
  • Personalisation Enablement: Activate personalisation and targeting using audiences and segmentation frameworks provided by Data Strategy & Intelligence
  • Performance & Optimisation: Monitor campaign performance, conduct A/B testing and implement improvements to increase engagement and conversion
  • Campaign Operations: Lead retail campaign execution, supporting the Channel Manager with campaign QA, scheduling, deployment, issue resolution, and maintaining clear documentation
  • Operational Support: Ensure SLA commitments are met and tasks are prioritised based on business impact

Requirements

  • 2–4 years’ CRM or digital campaign experience
  • Experience in email marketing, campaign builds, testing and QA
  • Confident using marketing automation and CRM platforms
  • Strong attention to detail, commercially aware and able to work at pace
  • Organised, accountable and deadline‑driven
  • A collaborative team player with strong communication skills

Nice to have

  • Retail, automotive or multi‑brand experience
  • A/B testing, segmentation and CDP exposure
  • CIM qualification
  • Reliable, proactive and calm under pressure
  • Tech‑confident, with a continuous improvement mindset and eagerness to learn

What we offer

  • 25 days’ holiday rising with length of service, plus bank holidays
  • Access to our online rewards platform offering cashback and discounts across multiple retailers
  • Preferential Service Rates
  • Colleague Purchase Scheme
  • Share Incentive Scheme
  • Pension
  • Enhanced Maternity & Paternity

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