CRM Campaign Management Specialist

• Play a key role in planning, executing, and optimising campaigns across multiple channels, ensuring timely delivery and alignment with brand guidelines
• Monitor campaign performance, analyse data, and provide actionable insights to improve results
• Act as the Business Owner for AEM-related topics, gathering requirements, prioritising tasks, and collaborating with technical teams to drive forward new developments, functionalities, and process improvements
• Serve as a go-to expert for AEM and Braze, supporting the team by troubleshooting operational issues and ensuring smooth execution
• Provide guidance, training, and mentorship, fostering a culture of continuous learning while staying up-to-date with platform updates and best practices

• Bachelor’s degree in Marketing, Communications, Information Technology, or a related field
• Proven experience as a Campaign Manager or in a similar role, with hands-on expertise in Content Management and Campaigning tools (preferably AEM and Braze)
• Tech-savvy mindset, with the ability to support platform-related operational issues and questions
• Experience acting as a Business Owner or managing requirements and priorities for technical teams
• Excellent communication and interpersonal skills, with the ability to train and support colleagues
• Strong organizational skills, able to manage multiple stakeholders and projects simultaneously
• Analytical mindset with the ability to interpret data and optimize campaign performance
• Basic knowledge of HTML, CSS, or other web technologies
• Familiarity with Agile methodologies and tools (e.g., Jira, Confluence)

Experience in the fashion, retail, or luxury goods industry is a plus

• Develop your professional career working with one of the major brands in the fashion industry
• Opportunity to accelerate the pace of digitalisation & eCommerce growth through advanced technology, business intelligence, and analytics
• Driving high-impact insights enhances decision-making across the entire organization
• Driving brand equity and digital sales through enhanced digital experiences
• Interaction with senior business and eCommerce leaders regularly to drive their business toward impactful change
• Become part of a fast-growing international and diverse team