CRM B2B Lifecycle Manager Job at papernest (Barcelona)

Lifecycle Marketing Manager

We are seeking an experienced and strategic Lifecycle Marketing Manager to lead ...

Location

India , Bangalore

Salary:

Not provided

Ethos

Expiration Date

Until further notice

Requirements

6–10 years of experience in lifecycle, CRM, or retention marketing
Proven success running B2B and/or B2C lifecycle programs at scale
Strong grasp of analytics and experience using tools like MODE, SQL, GA, or similar
Hands-on experience with MarTech tools (e.g., Iterable, Segment, Braze, Amplitude, HubSpot)
Solid understanding of customer data, event tracking, and dynamic content personalization
Excellent communication and presentation skills
ability to influence cross-functional teams
Highly organized, with a test-and-learn mindset and strong problem-solving skills

Job Responsibility

Own the end-to-end customer lifecycle strategy across channels (email, push, in-app, SMS, etc.)
Design and execute personalized nurture flows for both B2B and B2C segments
Map customer journeys, identify drop-off points, and implement retention/re-engagement programs
Analyze customer data and behavioral events to uncover insights and drive segmentation
Measure campaign performance and lifecycle KPIs (e.g., activation, churn, LTV)
Conduct A/B testing and continuously iterate for improvement
Work with marketing automation and CRM platforms (e.g., Iterable, Braze, HubSpot, Salesforce)
Partner with data and engineering teams to ensure accurate event tracking and integrations
Maintain and improve data pipelines used in lifecycle campaigns
Collaborate with product, sales, design, and support teams to align on messaging and timing

Lifecycle Marketing Manager

The Lifecycle Marketing Manager will own end-to-end lifecycle programs that driv...

Location

United States

Salary:

128000.00 - 160000.00 USD / Year

Apollo.io

Expiration Date

Until further notice

Requirements

3–5+ years in Lifecycle Marketing, CRM, Growth Marketing, or related roles, ideally in B2B SaaS or a similar subscription model
Hands‑on experience designing and executing campaigns across at least two of the following stages: adoption, expansion, retention, renewal (install‑base experience strongly preferred)
Proficiency with lifecycle / marketing automation tools such as Customer.io, Braze, Iterable, Marketo, HubSpot, or similar (including building segments, triggers, and multi‑step flows)
Strong data literacy, comfortable pulling and interpreting performance reports, building segments from behavioral and firmographic data, and translating numbers into action
Proven track record of running experiments (A/B tests, multivariate tests) and iterating based on results
Demonstrated ability to collaborate with Sales and Customer Success teams and incorporate their feedback into lifecycle programs
Clear, concise written communication skills, especially for email and in‑product messaging
Ownership & Accountability: Owns well‑scoped projects from brief through launch and iteration, keeps stakeholders informed, and takes responsibility for outcomes
Problem Solving: Comfort with ambiguous, open‑ended lifecycle problems
can break them into actionable steps and identify the right solution with limited guidance

Job Responsibility

Expansion & Retention Campaign Execution Own the end‑to‑end execution of lifecycle journeys for install‑base customers across channels (email, in‑app, etc.) focused on adoption, expansion, and renewal
Signal-Based Targeting & Segmentation Use customer, product usage, and billing data to define segments such as high‑growth accounts, underutilized seats, low‑usage customers, and expansion‑ready accounts, and tailor campaigns accordingly
Onboarding & Early Adoption Support (with Expansion Lens) Support optimization of early‑lifecycle journeys (first 30/60/90 days) to ensure new customers adopt the features and behaviors that unlock long‑term retention and expansion
Experimentation & Optimization Run A/B and multivariate tests on messaging, timing, triggers, and segmentation. Analyze performance and share clear recommendations to improve seat & credit utilization, expansion opportunities, and retention
Measurement & Reporting Define and track KPIs for your programs (seat utilization, credit utilization, expansion pipeline influenced, churn indicators). Partner with RevOps and Marketing Ops to create dashboards and recurring reports for your area of ownership
Cross-Functional Collaboration Work closely with Sales, Customer Success, Product, Product Marketing, Growth, and Marketing Ops to ensure install‑base campaigns are aligned with GTM plays, product launches, and CS motions
AI-First Lifecycle Operations Use AI tools to brainstorm campaign ideas, generate copy & variants, assist with QA, and summarize results, increasing both speed and quality of execution
Lifecycle Infrastructure & Hygiene Maintain clean, well‑documented workflows and campaign logic. Partner with Marketing Ops on list health, deliverability, and segmentation hygiene for lifecycle programs. Create and update playbooks for the campaigns and components you own
Ownership & Continuous Improvement Independently identify gaps and opportunities in the expansion lifecycle, propose solutions, and execute well‑scoped projects that ladder up to quarterly team goals

What we offer

equity
company bonus or sales commissions/bonuses
401(k) plan
at least 10 paid holidays per year, flex PTO, and parental leave
employee assistance program and wellbeing benefits
global travel coverage
life/AD&D/STD/LTD insurance
FSA/HSA and medical, dental, and vision benefits

Fulltime

Manager - Email Marketing

As a Manager - Email Marketing, you will be responsible for leading acquisition ...

Location

India , Mumbai

Salary:

Not provided

CleverTap

Expiration Date

Until further notice

Requirements

7+ years of strategic leadership experience in enterprise email marketing
Experience working with B2B CRM tooling: Hubspot preferred, Marketo or Salesforce Marketing Cloud accepted
Prior experience of setting up and managing a lead scoring program
Prior experience setting up and managing a B2B cold outreach program, leveraging tools such as Lemlist, Clay or comparable
Handling large volumes
Prior experience working across multiple markets and different languages
Comfort with scale: large addressable databases, and significant scale on cold outreach programs
Experience in collaborating with other marketing channels to help drive one team results
Strong analytical skills and comfort reporting on data
An eye for detail and a desire to creatively optimize email content, formats and segments to drive results

Job Responsibility

Manage the acquisition marketing tool stack: both cold outreach tooling and existing CRM tooling
Own email KPIs such as addressable warm lead database size, email engagement metrics such as open and clicks, email health metrics, such as spam and last channel conversions to sales opportunities
Identify and segment target audience aligned to various drips sequences and campaign requirements
Influence and help manage a lead scoring system to identify and accelerate ideal customers through the acquisition lifecycle
Own acquisition lifecycle workflows and blast sends to manage and engage users throughout their buying lifecycle
Develop and manage an always on cold email outreach program which drives new customers to CleverTap, without burning brand bridges
Own and regularly report the KPIs associated with a cold email outreach program: program hygiene metrics, such as spam score, deliverability and clicks, email driven warm lead collection
Own email copy and content: identifying the best tone of voice, sender and copy / content approach to achieve your KPIs
Own email template strategy: work with internal resources to design and implement appropriate formats and templates per user segment that drive results
Collaborate with channel peers to drive end to end results, both as an always on strategy and for the purposes of campaigns

What we offer

Be a part of a global growth stage startup
Work in a fast-paced, dynamic environment where your contribution matters
You are passionate about technology and its impact on the high growth mobile technology space
Innovate at scale, with learning opportunities

Fulltime

Divisional Sales Manager

Groupon is seeking a dynamic and results-driven Divisional Sales Manager to lead...

Location

United States , Chicago

Salary:

120000.00 - 152000.00 USD / Year

Groupon

Expiration Date

Until further notice

Requirements

Bachelor’s degree required
7+ years of sales experience, with at least 3 years in a leadership role managing high-volume, transactional sales teams
Proven track record in B2B sales and experience in services marketplaces, e-commerce, or related industries
Strong analytical skills with the ability to leverage KPIs to improve performance
Excellent communication skills, both written and verbal
Proficiency in CRM platforms (Salesforce preferred), sales automation tools, and data analytics platforms

Job Responsibility

Lead a Division: Manage a team of inside sales managers and representatives within a defined geographic region, overseeing daily sales activities and operations
Drive High-Volume Sales: Lead transactional sales efforts with local merchants, ensuring that sales goals are met or exceeded
Sales Strategy Development: Create and implement scalable sales strategies aligned with the company's broader objectives, fostering sustainable growth
Team Leadership & Development: Attract, recruit, mentor, and retain sales talent. Provide clear communication, remove roadblocks, and hold the team accountable for results
Sales Forecasting & Reporting: Use data-driven insights to manage the sales pipeline, deliver accurate forecasts, and report performance metrics
Market Expansion: Contribute to Groupon’s growth by executing sales plans that expand our presence in new regions and markets
Operational Efficiency: Implement sales processes and tools to improve team efficiency, track performance, and optimize the sales lifecycle
Cross-Functional Collaboration: Work closely with marketing, operations, and product teams to align sales efforts with overall business objectives

What we offer

Medical, dental, vision, EAP, 401(k) match, ESPP, life and disability insurance, FSAs, and more

Fulltime

Marketing Operations Manager

At Promon, we protect the apps people rely on every day. Our award-winning appli...

Location

Norway , Oslo

Salary:

Not provided

Promon

Expiration Date

Until further notice

Requirements

Solid B2B marketing experience
Ideally within a dedicated marketing operations role
Hands-on experience managing marketing automation (HubSpot preferred) and CRM systems (Salesforce preferred)
Proven expertise in marketing analytics, reporting, and attribution modeling
Strong understanding of B2B marketing funnels, lifecycle management, and pipeline measurement
Experience managing and optimizing marketing data quality and segmentation
Collaborative mindset and ability to work cross-functionally with demand gen, sales ops, and brand teams
Analytical, curious, and eager to find smarter, more efficient ways to scale marketing performance

Job Responsibility

Own and manage the MarTech stack, including marketing automation, CRM, and analytics tools
Ensure seamless integration between marketing and sales platforms (HubSpot, Salesforce, 6sense, and others)
Evaluate, implement, and optimize new tools to support evolving business needs
Lead marketing data management—maintaining data quality, enrichment, and usability across campaigns
Develop and maintain performance dashboards and reporting frameworks that connect marketing activity to pipeline and revenue
Analyze campaign performance and funnel metrics, turning data into actionable insights and recommendations
Build scalable workflows for campaign execution, lead scoring, and reporting to drive operational efficiency
Partner with Demand Generation, Brand, and Sales Operations to align processes, attribution models, and reporting frameworks
Act as the internal expert and advocate for marketing technology, processes, and best practices

What we offer

Work at the forefront of game-changing technology
Immerse in a Nordic work culture renowned for innovation, flat hierarchy, and inclusivity
Encouragement and support for your passion, curiosity, and goals
Work with some of the world's best app security experts and mobile security thought leaders
Fun and engaging international team
Celebration of birthdays, team wins, milestones, and holidays
Values of Trust, Curiosity, Fun, and Ambition

Loyalty & Retention Marketing Manager

As a member of the Global Marketing team, the Loyalty & Retention Marketing Mana...

Location

United Kingdom; United States , London; Jacksonville

Salary:

Not provided

Medius

Expiration Date

Until further notice

Requirements

B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
7+ years marketing, marketing communications, advertising or related experience
SaaS experience a plus
Experience developing and executing successful marketing plans to drive customer loyalty and retention
Experience working in international marketing is highly desirable
Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)
Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
Proficiency in Microsoft Word, PowerPoint and Excel

Job Responsibility

Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase
Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
Develop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budget
Develop case studies and feed sales reference process as part of loyalty program
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business
Work with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharing
Collaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbot
Build relationships at all levels across Marketing and customer success teams
Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns
Serve as an internal evangelist for our customers

What we offer

Great Team
Opportunity for Career & Professional Development
Collaborative and Meritocratic work culture
Supportive Leadership
Employee-centric business
Worldwide workforce, top talent
Great culture
Leadership that inspires you
Fast growth and a progressive and competitive product roadmap
Trust and openness

Fulltime

Senior Marketing Manager

Outpost24 is seeking a Senior Marketing Manager to join our team in Barcelona! I...

Location

Spain , Barcelona

Salary:

Not provided

Outpost24 Group

Expiration Date

Until further notice

Requirements

5-10 years of proven experience delivering complex B2B marketing campaigns across digital, events, and ABM
5-10 years in B2B marketing in IT/SaaS industry
cybersecurity experience is a strong advantage
Proficient with Marketing Automation Platforms (e.g., HubSpot, Pardot, Marketo) for nurturing and campaign deployment
Experienced with CRM systems (e.g., Salesforce) for lead tracking, reporting, and sales enablement
Strong analytical and funnel reporting skills
comfortable using web analytics tools (e.g., Google Analytics)
Solid understanding of SEO/SEM as it relates to campaign performance and landing page optimization

Job Responsibility

Oversee the full campaign lifecycle, from concept to launch, ensuring alignment with sales goals, smart resource allocation, and strong pipeline generation from new logos
Define annual and quarterly campaign strategies using persona-based and ABM best practices, including audience segmentation, messaging, and value propositions for the ASM product suite
Conduct market and competitive research to identify opportunities and strengthen campaign positioning
Manage the campaign budget and report monthly on spend and ROI to leaders
Plan and execute end-to-end integrated campaigns across digital, events, and ABM channels
Coordinate with marketing teams (email, paid media, social, product marketing, field) to support campaign goals and nurture leads
Manage cross-functional tasks with strong project management, ensuring timelines, scope, and stakeholder needs (content, design, product marketing) are met
Define and oversee the prospect journey to convert MQLs into SQLs and drive pipeline opportunities
Work closely with Marketing Operations, Product Marketing, Channel Marketing, Sales, and other teams to ensure campaigns are supported and leads are handled effectively
Collaborate with stakeholders across the business while balancing competing priorities

What we offer

A flat organizational structure and lots of autonomy
The opportunity to be part of a fast-growing and fun European cybersecurity company
A healthy work-life balance, so you can enjoy flexible work hours and a hybrid working environment (2-3 days in office)
Employees also benefit from regular performance conversations with their managers, focused on development, career progression, and self improvement
Join our team in Barcelona and experience a workplace that’s as vibrant as the city, from fun socials, great perks, and a collaborative environment

CRM Manager (Maternity Cover FTC)

As the CRM Manager (Maternity Cover), your primary objective is to deliver and o...

Location

United Kingdom , London

Salary:

Not provided

Healthxchange

Expiration Date

Until further notice

Requirements

Bachelor's degree in Marketing, Business or related field
Minimum 3 years’ experience in CRM or digital marketing
Previous experience supporting or managing CRM platform migrations (e.g., data migration, journey rebuilds, template recreation, stakeholder coordination)
Strong analytical skills and ability to work with data to make informed decisions
Familiarity with customer behaviour, lifecycle marketing and journey mapping
Excellent communication skills, both written and verbal
Strong organisational skills and ability to manage multiple deadlines
Experience collaborating with cross functional teams
Problem solving skills with a focus on optimising processes

Job Responsibility

CRM Strategy Delivery: Execute and optimise the CRM strategy across B2B and DTC
CRM System Management: Oversee the CRM system, ensuring data accuracy, troubleshooting issues, and implementing system enhancements
Support the role out of any CRM system upgrades or migrations
Customer Segmentation: Analyse and interpret customer data to segment and target specific customer groups effectively from a B2B and DTC basis
Campaign Management Deliver and optimise multi channel CRM campaigns (Email, SMS, loyalty and automations)
Maintain and build on existing campaign templates, workflows and channel best practices
B2B Communications: Support transactional communications, event comms and business updates for the clinic database
Execute planned lead‑generation and prospect nurturing initiatives
Third-party Management: Manage relationships with established third party partners including loyalty, referrals, SMS and reviews providers
Reporting and Analysis: Generate and interpret CRM performance reports, presenting insights and recommendations to stakeholders for continuous improvement

What we offer

Company pension
annual performance bonus
25 days holiday plus bank holidays (and increasing with service)
staff discount
staff social events
access to Health Assured EAP

Fulltime

CRM B2B Lifecycle Manager

papernest

Location:
Spain , Barcelona

Category:
IT - Administration

Contract Type:
Not provided

Salary:

Job Description:

Job Responsibility:

Requirements:

Additional Information:

Job Posted:
April 12, 2026

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