CRM Automation Manager, Circle K

Circle K

Location:
United States of America, Charlotte

Category:
-

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

This role provides the opportunity to sharpen your technical, analytical and business skills as part of the Personalization & CRM team committed to delivering best-in-class personalized customer engagement across channels for our customers. You will play an active role in crafting and building customer journey using Adobe Experience Platform and Adobe Journey Optimizer. You will also lead the development of loyalty campaigns that are focused on retail media network and age restricted products.

Job Responsibility:

Collaborate with the CRM & Personalization team to understand our business objectives and requirements
Build customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO) to meet the business needs
Serve as the lead expert of AJO on the team with deep understanding of AJO’s capabilities & configurations across data ingestion, data modeling, segmentation, personalization and customer journeys
Understand and advocate for the best practices for data management, including data classification, data retention, and data privacy
Understand and monitor the configuration of data schemas in AEP to ensure proper mapping of classes, field groups, identities, and attributes
Apply data quality rules and validate data quality
Implement Journey Optimizer features like journey orchestration, triggers, automations, actions, messages, and offers
Create AJO Events and design email templates in AJO
Perform proactive problem diagnosis, troubleshooting, and resolution of technical issues related to AEP and AJO
Collaborate with cross-functional teams, including developers, data engineers, and project managers, to ensure successful project delivery
Share knowledge and expertise with team members, providing guidance and mentorship to junior team members
Ad hoc problem solving and day to day tasks as needed to support the needs of the team
Flexible with working hours to support global ways of working

Requirements:

Bachelor’s degree in computer science, Information Systems, or a related field
2-4 years of experience in implementing and creating journeys in marketing automation solutions
Proven experience in implementing Adobe Experience Platform or similar customer data management platforms
Strong understanding of data management principles, including data modeling, data integration, and data governance
Strong knowledge of Adobe Experience Cloud products, such as Adobe Journey Optimizer, Adobe CDP and Adobe Campaign
Familiarity with web analytics tools, such as Google Analytics or Adobe Analytics
Excellent analytical and problem-solving skills, with the ability to translate business requirements into technical solutions
Fluency in English and excellent communication and presentation skills, with the ability to effectively communicate complex concepts to both technical and non-technical stakeholders
Ability to work independently and as part of a team, demonstrating a high level of initiative and ownership
Experience working with Offer Decisioning and creating personalized offers by developing placements, eligibility rules and decisions, as well as familiarity with prioritizing and ranking offers for a given placement
Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite products
Must be able to follow state, federal and company guidelines
Must be able to maintain a positive team attitude and professional demeanor at all times

Additional Information:

Job Posted:
July 04, 2025

Employment Type:

Fulltime

Work Type:

On-site work

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CRM Automation Manager