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CRM and Engagement Marketing Manager

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Airbnb

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Location:
France, Paris

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Category:
-

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Contract Type:
Not provided

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Salary:

61000.00 - 72000.00 EUR / Year

Job Description:

As a France & Benelux Market Manager - CRM and Engagement, you will be responsible for the supply health and growth of our individual hosts comprising hundreds of thousands of hosts. These hosts are individuals, renting their primary homes or secondary homes on an occasional basis a few days per year in order to generate additional incomes. Your role will be to provide useful and engaging information to help them grow.

Job Responsibility:

  • Develop and deploy scaled marketing strategies to effectively manage & optimise hundreds of thousands of Individual Host accounts in France & Benelux through scaled communication
  • Develop a relevant segmentation of local hosts and adjust our communication to their needs
  • Work closely with Market Managers, as well as the Policy and Community teams, to spot local growth opportunities, shape key messaging, and communicate it effectively to the right audiences
  • Coordinate with the central engagement team to have a unified comms calendar for hosts in France & Benelux with an aligned strategy, tone and voice
  • Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive increase in sales
  • Represent Airbnb in external meetings and at industry conferences
  • Educate clients on significant product changes that can impact hosts locally

Requirements:

  • At least 5+ years of CRM experience in a consumer-facing, fast-paced ecommerce company
  • Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects
  • Proven experience working cross-functionally
  • Strong time management and prioritization skills
  • Bias towards efficiency - doing more with less
  • Excellent storytelling and presentation skills and ability to communicate effectively with clients at scale via email, online events, in product (banner, action cards), sms and push
  • Excellent written communication skills
  • Proficient quantitative skills and proven ability to interpret and apply data throughout your day-to-day work
  • Strong sense of ownership and entrepreneurial spirit
  • The ability to get things done with constantly changing priorities, projects and deadlines
  • Passion for Airbnb, travel, and the sharing economy - being an Airbnb host is a plus
  • Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous and complex environments
  • Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
  • Charismatic self-starter who is resourceful and self-sufficient
  • French & English fluency

Nice to have:

Being an Airbnb host is a plus

What we offer:
  • bonus
  • benefits
  • Employee Travel Credits

Additional Information:

Job Posted:
December 16, 2025

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