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As a France & Benelux Market Manager - CRM and Engagement, you will be responsible for the supply health and growth of our individual hosts comprising hundreds of thousands of hosts. These hosts are individuals, renting their primary homes or secondary homes on an occasional basis a few days per year in order to generate additional incomes. Your role will be to provide useful and engaging information to help them grow.
Job Responsibility:
Develop and deploy scaled marketing strategies to effectively manage & optimise hundreds of thousands of Individual Host accounts in France & Benelux through scaled communication
Develop a relevant segmentation of local hosts and adjust our communication to their needs
Work closely with Market Managers, as well as the Policy and Community teams, to spot local growth opportunities, shape key messaging, and communicate it effectively to the right audiences
Coordinate with the central engagement team to have a unified comms calendar for hosts in France & Benelux with an aligned strategy, tone and voice
Analyze data and utilize data-driven recommendations to identify and action on strategic opportunities in your region to drive increase in sales
Represent Airbnb in external meetings and at industry conferences
Educate clients on significant product changes that can impact hosts locally
Requirements:
At least 5+ years of CRM experience in a consumer-facing, fast-paced ecommerce company
Solid track record of successfully managing and executing large-scale, complex, high volume B2C email campaigns and cross-functional projects
Proven experience working cross-functionally
Strong time management and prioritization skills
Bias towards efficiency - doing more with less
Excellent storytelling and presentation skills and ability to communicate effectively with clients at scale via email, online events, in product (banner, action cards), sms and push
Excellent written communication skills
Proficient quantitative skills and proven ability to interpret and apply data throughout your day-to-day work
Strong sense of ownership and entrepreneurial spirit
The ability to get things done with constantly changing priorities, projects and deadlines
Passion for Airbnb, travel, and the sharing economy - being an Airbnb host is a plus
Ability to work at both strategic and tactical levels, with a proven track record to execute in ambiguous and complex environments
Ability to work within tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
Charismatic self-starter who is resourceful and self-sufficient
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