CRM and Analytics Manager, HSBC

HSBC

Location:
Vietnam, Ho Chi Minh City

Category:
Finance

Contract Type:
Not provided

Salary:

Not provided

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Job Description:

International Wealth and Premier Banking (IWPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities, and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors, and entrepreneurs. International Wealth and Premier Banking provides a leading premium proposition through Premier Banking and, together with our Private Bank, are present across the world’s most important markets, booking centres, and corridors most valued by our clients. Our wealth offering is further enhanced through our best-in-class manufacturing capabilities in Asset Management and Insurance.

Job Responsibility:

Plan and implement all CRM projects with the Regional and/or relevant business units so as to deliver a highly efficient CRM & Analytics platform to increase profitability and sales number for all different products and sales forces
Ensure that the approach is collective and comprehensive, considering people, processes, culture and systems
Assist SVP Head of Data & Analytics to utilize customer data to actively prepare product treatments to optimise value for both customer and Bank in line with our customer propositions
Collaborate with other team members to integrate and enhance D&A usage as part of customer management and sales process, including processes and system improvements
Support SVP Head of Data & Analytics to run initiatives/campaigns across all sales channels, including self-service, online channel, lead-bank program
Support SVP Head of Data & Analytics to Standardize all D&A core process/workflow. Maintain regular data cleaning and data integrity programs to ensure that WPB database continues to have high data integrity
Works on assigned regional/local projects
Monitoring & suggesting solution to improve WPB customer database integrity when required
Deliver support to sales channels to create/ maintain/expand customer relationships
Support SVP Head of Data & Analytics to provide advice to end users to optimize the use of CRM-system platform to drive and deliver sales growth, includes the use of artificial intelligence of CRMS (eg: IS /KET) to build and generate business leads to the respective sales streams
Support SVP Head of Data & Analytics to provide system training & refresh training for business users if required
Treat customer fairly with integrity
To support SVP Head of Data & Analytics in providing a high quality, customer driven, support function
Proactive work on assigned initiatives while ensuring timely implementation
Assist SVP Head of Data & Analytics to determine the need and monitor our competitive position in complaints within assigned customer segment through market research, data warehouse analysis, complaints data and feedback from other business units and line managers. Support SVP to execute the analysis and use information gathered to develop strategies to optimize the customer experience
Collaborate with the team to build up an effective team through communication, knowledge sharing, and development plans. Join up to cultivate an environment that supports diversity and reflects the HSBC brand
Review & improve the process for providing leads sales teams in a timely manner
In some projects / assigned areas, act as main contact point for ASP on CRM & Analytics related matters
Comply with internal control/Compliance policies
Be responsible an adequate understanding of all relevant regulations applicable to the business and generally assisting with resolution of compliance related issues
Complete tasks and fulfill responsibilities as outlined in CDD LoBP, AML Policy
Sanctions Policy and always stay vigilant to identify and report warning signs to detect, deter and protect customers and the bank from fraud and financial crimes

Requirements:

Programming languages like SQL, R, Python
Good understanding of data warehouse like RDBMS, Cloud
Excellent analytical capabilities
Basic knowledge of predictive analytics is preferable
Experience in banking, finance or related industry
Knowledge and skill of CRM and Analytics
Good time management, good communication skill

Additional Information:

Job Posted:
July 28, 2025

Expiration:
August 15, 2025

Employment Type:

Fulltime

Work Type:

Hybrid work

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CRM and Analytics Manager

HSBC

Location:Vietnam, Ho Chi Minh City

Category:Finance

Contract Type:Not provided