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The CRM Administrator is responsible for the administration, optimisation, and governance of the company’s CRM environment with a strong emphasis on AI-driven customer interactions. The role ensures that CRM systems and customer-facing AI bots operate seamlessly together, delivering accurate data capture, consistent customer journeys, and scalable automation across service channels. This position plays a central role in maintaining CRM data integrity, bot performance, and knowledge quality. Acting as a key operational partner, the CRM Administrator enables informed decision-making through reliable performance insights, robust quality controls, and continuous improvement of AI-enabled customer support processes.
Job Responsibility:
Own and administer the CRM environment connected to our customer-facing AI bot, ensuring reliable integrations and consistent data flows
Manage, train, and optimise the AI bot’s knowledge base, training data, and conversational flows to support accurate and effective automated interactions
Ensure CRM data captured through bot interactions is accurate, structured, and aligned with operational and compliance requirements
Monitor CRM and bot performance metrics, including accuracy, containment, escalations, and error trends, identifying opportunities for improvement
Conduct regular quality assurance reviews and knowledge audits to validate accuracy, clarity, and policy alignment
Configure and refine intents, routing logic, and workflows across CRM and bot environments to improve resolution outcomes and customer experience
Requirements:
Minimum of 2 years’ experience in customer service operations, CX, knowledge management, CRM administration, or AI/chatbot administration
Strong analytical and problem-solving skills, with the ability to interpret performance data and drive actionable improvements
Excellent written communication skills and strong attention to detail
Working knowledge of AI or chatbot platforms and their integration with CRM systems
Understanding of NLP concepts or basic machine learning fundamentals
Experience creating process documentation, workflows, or structured knowledge content
Familiarity with customer service KPIs and service performance metrics
Bachelor’s degree in Information Systems, Data Science, or a related field
Fluency in English
Nice to have:
Additional languages are considered an advantage
What we offer:
Annual salary reviews, promotions and performance bonuses
myPOS Academy for upskilling and training
Unlimited access to courses on LinkedIn Learning
Annual individual training and development budget
Refer a friend bonus
Teambuilding, social activities and networks on a multi-national level
25 days annual paid leave (+1 day per year up to 30)
Full “Luxury” package health insurance including dental care and optical glasses