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Creator Marketing Director, Streaming

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Action for the Climate Emergency

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Location:
United States

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Category:
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Contract Type:
Not provided

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Salary:

120000.00 - 140000.00 USD / Year
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Job Description:

GoodPower is building the largest youth climate creator network in the world. The Creator Marketing Director, Streaming will help devise and execute large-scale creator marketing campaigns via GoodPower’s Creator Collective, with a focus on streaming platforms (e.g., Twitch) and podcasts, testing new 'always on' strategies informed by research and data. This position will lead the refinement and innovation of internal and external processes to achieve scale, improve productivity and efficacy.

Job Responsibility:

  • Drive creation and execution of innovative streaming and long-form creator partnerships
  • Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g., Twitch, podcasting)
  • Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms
  • Implement scalable processes for experimenting with content formats, platform activations, and compensation structures
  • Identify and leverage emerging trends in creator marketing
  • Optimize creator sourcing and outreach strategies
  • Manage a large number of creators throughout every phase of content creation
  • Establish best practices for onboarding, activating, and nurturing long-term creator relationships
  • Develop brand/channel guidelines
  • Foster a community of large creators and relationships with talent managers/agencies
  • Coordinate with ads team to boost and repurpose creator content
  • Negotiate usage rights on Creator-produced content for ads
  • Manage creator marketing and communications vendors
  • Work with internal/external research teams on RCTs
  • Ensure influencer campaigns are compliant with policies
  • Lead brainstorming sessions
  • Participate in funder pitch calls and campaign meetings
  • Collaborate with internal teams to integrate creator partnerships
  • Manage SMS opt-in pathways, keywords and tracking links/processes
  • Use analytics and internal Google Looker dashboards for reporting

Requirements:

  • Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience
  • Well-versed in streaming, podcast and Twitch parasocial landscapes, with experience working in these mediums and booking appearances
  • Creative, out-of-the-box thinker with a knack for scroll-stopping ideas
  • Strategically-minded and versed in tactics that drive clicks and actions
  • Mastery of core social media platforms (TikTok, YouTube, Instagram) and new/emerging channels (podcasts, streaming, Twitch)
  • Strong copywriting skills and understanding of how to communicate messaging across each channel
  • Deep experience managing a digital campaign, including fluency with common digital tools and technology
  • Rigorous eye for detail
  • Solid gut instinct for content review (profanity, fact-checking, political appropriateness)
  • Thrive in a fast-paced agile organization

Nice to have:

  • Experience running an influencer/content creator management software like HypeAuditor, Upfluence, Creator IQ
  • Advertising/marketing background
  • Vast knowledge of social media platforms, its creators and the inner workings of platform communities
  • Existing expertise or willingness to master trends in clean energy/renewables, policy, politics, climate and culture
  • Current understanding of energy issues and climate
  • Excellent oral and written communication skills in English
  • Strong computer skills (Google Suite)
What we offer:
  • Medical
  • Dental
  • Vision
  • 403b retirement savings plan
  • Vacation
  • Sabbatical
  • Paid Parental Leave
  • 2 Floating Holidays
  • 2 Community Service Floating Holidays
  • Sick time
  • Two weeks of full-staff time off (July 4 week and Christmas-New Years week)
  • 13 observed holidays

Additional Information:

Job Posted:
December 05, 2025

Employment Type:
Fulltime
Work Type:
Remote work
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