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GoodPower is building the largest youth climate creator network in the world. The Creator Marketing Director, Streaming will help devise and execute large-scale creator marketing campaigns via GoodPower’s Creator Collective, with a focus on streaming platforms (e.g., Twitch) and podcasts, testing new 'always on' strategies informed by research and data. This position will lead the refinement and innovation of internal and external processes to achieve scale, improve productivity and efficacy.
Job Responsibility:
Drive creation and execution of innovative streaming and long-form creator partnerships
Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g., Twitch, podcasting)
Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms
Implement scalable processes for experimenting with content formats, platform activations, and compensation structures
Identify and leverage emerging trends in creator marketing
Optimize creator sourcing and outreach strategies
Manage a large number of creators throughout every phase of content creation
Establish best practices for onboarding, activating, and nurturing long-term creator relationships
Develop brand/channel guidelines
Foster a community of large creators and relationships with talent managers/agencies
Coordinate with ads team to boost and repurpose creator content
Negotiate usage rights on Creator-produced content for ads
Manage creator marketing and communications vendors
Work with internal/external research teams on RCTs
Ensure influencer campaigns are compliant with policies
Lead brainstorming sessions
Participate in funder pitch calls and campaign meetings
Collaborate with internal teams to integrate creator partnerships
Manage SMS opt-in pathways, keywords and tracking links/processes
Use analytics and internal Google Looker dashboards for reporting
Requirements:
Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience
Well-versed in streaming, podcast and Twitch parasocial landscapes, with experience working in these mediums and booking appearances
Creative, out-of-the-box thinker with a knack for scroll-stopping ideas
Strategically-minded and versed in tactics that drive clicks and actions
Mastery of core social media platforms (TikTok, YouTube, Instagram) and new/emerging channels (podcasts, streaming, Twitch)
Strong copywriting skills and understanding of how to communicate messaging across each channel
Deep experience managing a digital campaign, including fluency with common digital tools and technology
Rigorous eye for detail
Solid gut instinct for content review (profanity, fact-checking, political appropriateness)
Thrive in a fast-paced agile organization
Nice to have:
Experience running an influencer/content creator management software like HypeAuditor, Upfluence, Creator IQ
Advertising/marketing background
Vast knowledge of social media platforms, its creators and the inner workings of platform communities
Existing expertise or willingness to master trends in clean energy/renewables, policy, politics, climate and culture
Current understanding of energy issues and climate
Excellent oral and written communication skills in English
Strong computer skills (Google Suite)
What we offer:
Medical
Dental
Vision
403b retirement savings plan
Vacation
Sabbatical
Paid Parental Leave
2 Floating Holidays
2 Community Service Floating Holidays
Sick time
Two weeks of full-staff time off (July 4 week and Christmas-New Years week)
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