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Creator and Social Measurement Senior Manager

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Pepsico

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Location:
United States , Purchase ▼

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Category:
-

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Contract Type:
Not provided

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Salary:

123500.00 - 206750.00 USD / Year
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Job Description:

The Manager / Senior Manager of Social & Creator Measurement & Analysis will play a critical role in defining and implementing the measurement frameworks and data analytics strategy that will quantify the impact of influencer marketing on brand performance and business outcomes. This role will be responsible for developing global measurement guidelines and frameworks that provide a clear view of the ROI from social and creator/influencer marketing investments.

Job Responsibility:

  • Define Measurement Frameworks & Guidelines: Lead the development of a comprehensive, global measurement framework for influencer marketing, aligned with the company’s business and marketing goals
  • Establish clear KPIs and metrics to measure influencer campaign effectiveness and their direct impact on brand growth, customer engagement, and business performance
  • Data Management & Analytics: Ensure all creator/influencer marketing initiatives are supported by robust data collection processes, enabling in-depth analysis of performance at both a global and local level
  • Embed social led best practices and enhancements of methodologies and capabilities
  • Develop methodologies for analyzing data across a variety of metrics including brand lift, sales impact, engagement, and long-term brand loyalty
  • Drive ongoing data standardization efforts to ensure consistency across all regions, campaigns, and platforms
  • Business Impact & ROI Qualification: Work closely with the marketing science and insights teams to build models that connect social and creator/influencer marketing investments to business outcomes such as sales uplift, customer acquisition, and retention
  • Provide insights and recommendations to the business by analyzing social and creator/influencer marketing campaigns' overall performance, highlighting areas of success, risks, and optimization opportunities
  • Platform & Tool Ownership: Oversee measurement capabilities within creator measurement tech stack to enable consistent, accurate performance tracking
  • Develop intuitive dashboards within creator platforms that empower marketing teams to independently track performance and extract insights
  • Collaborative Partnerships: Collaborate with local market teams, media, and marketing science divisions to develop a cohesive understanding of social and creator/influencer marketing’s role across the consumer journey
  • Partner with global and regional stakeholders to ensure that campaign performance data is accessible, usable, and actionable by teams across the organization
  • Build measurement literacy across marketing teams through training, playbooks, and consultation on campaign structure and frameworks
  • Provide measurement expertise and analytical support to social media teams, helping quantify content performance and creator contributions within owned channel strategies
  • Reporting & Insights Delivery: Deliver regular performance reports to senior leadership, summarizing key insights, learnings, and recommendations for improving social and creator/influencer marketing outcomes
  • Establish dashboards and reporting templates that allow internal teams and stakeholders to visualize social and creator/influencer marketing performance in real-time
  • Innovate with Emerging Metrics: Stay on the cutting edge of social and creator/influencer measurement trends by continuously researching and incorporating new methodologies and tools for measurement, ensuring the company maintains a competitive edge
  • Develop innovative measurement approaches to account for evolving digital behaviors and emerging social platforms
  • Design and execute measurement pilot programs to test emerging methodologies, validate new models, and build organizational learning around creator effectiveness

Requirements:

  • 5-7+ years of experience in marketing analytics, measurement, or marketing science roles, ideally within a global organization
  • Strong experience in digital marketing analytics, with a focus on social media or influencer marketing measurement frameworks
  • Background in data management, performance analysis, or business intelligence, with an ability to interpret complex data sets to derive actionable insights
  • Proficient in marketing analytics tools and platforms (e.g., Google Analytics, Tableau, Power BI), with strong knowledge of social media metrics and influencer marketing platforms
  • Experience building data models and using statistical methods to link marketing activity to business outcomes (e.g., brand lift, sales, customer acquisition)
  • Strong understanding of key marketing KPIs, such as ROI, ROAS, customer lifetime value, and attribution modeling
  • Excellent communication and presentation skills, with the ability to translate complex data insights into clear, actionable recommendations for a non-technical audience
  • Strong collaboration and teamwork skills, with experience working across cross-functional teams and markets
  • Analytical and strategic thinking skills, with a passion for problem-solving and innovation

Nice to have:

  • Proven track record of designing and scaling measurement frameworks in a global, multi-market context
  • Deep expertise in social, and creator/influencer marketing analytics and understanding of how to quantify the impact of influencers on brand health and business metrics
  • Ability to navigate large datasets and drive impactful insights that influence marketing decisions and investments
What we offer:
  • Bonus based on performance and eligibility target payout is 15% of annual salary paid out annually
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement
  • Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan

Additional Information:

Job Posted:
March 18, 2026

Employment Type:
Fulltime
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