Creative Strategist

Now then… this is an opportunity not to be missed out on if you're in the Performance Marketing and Creative Strategy world and wanting to make an impact on your career. Not all Performance Marketing / Creative Strategist roles are made equal, and this one gives you accountability to set strategic direction and shape the future of a D2C led FMCG brand which is scaling at pace and looking for someone to set that next stage of direction. For them, you'll transform their growth, for you, you transform your career and will look back on this position as a career defining role. I don't say that lightly.   So – they've scaled extraordinarily quickly since their founding back in 2020 and today built an FMCG brand with serious value attached to it. They're a business which is growing at pace and that comes with as much excitement as it does with ambiguity and growing pains. Therefore, this won't be for everyone. You've kind of got to be a bit of an entrepreneur yourself and thrive in ambiguity, pace of change, testing and learning, failing, going again and taking ownership for your strategy. It won't be plain sailing, and it will challenge you. You can make a difference here though! So, it depends what you want out of life. Some of you will love what I've just described, thriving off that level of accountability, and some of you reading this will know deep down this isn't for you. If you're someone who wants to really own part of a scaling brand in more ways than one and accountability excites you rather than scares you, you may have just stumbled across your career defining role.   People are front and centre of this London based FMCG Brands growth strategy and specifically looking for someone who will tell them what to do, not the other way around. So, what does it take in character to really thrive here? A positive outlook Honesty, humility and curiosity Self-starters who are willing to figure it out and happy to place themselves out their comfort zone You're the kind of person who says 'leave this with me, I'll take care of that'   If that sounds like you, here's a little more about the role and what you'll be getting up to: Managing a 6 figure spend budget looking to scale this at pace Managing volume in concepts coming from the creative team to turn this into CA These guys are brilliant at making ads – brilliant! This is for you to work on and put a system in place that's repeatable working on CAC Creating a blueprint for each customer persona focused on CA Scale growth with a view to build out your team in the next 6-12 months bringing more of the function in house What we're ideally looking for in experience: CPG experience client or agency side – worked at pace and in ambiguity in a D2C led brand Developed performance marketing creative strategy capable of setting direction, translating into briefs and scripts Strong understanding of META advertising Systemised creative strategy developing process able to replicate CA driving down CAC Manage multiple concepts at once, leading stakeholders through creative cycles You're strategic yet executional and enjoy the balance of both with strong commercial acumen   This is an awesome role within an awesome team. If this sounds like something you'd like to learn more about, please don't hesitate in applying to learn more!