Creative Strategist Job at My Amazon Guy

Creative Strategist

My Amazon Guy

Location:

Category:
-

Contract Type:
Not provided

Salary:

Not provided

Save Job

Apply Position

Job Description:

The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC. They’ll translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute. This role focuses on conversion optimization and creative direction — guiding creative generalists, reviewing and approving output, and ensuring all creatives are aligned with CRO goals. The strategist does not handle direct web design, but must have strong CRO experience to boost campaign effectiveness.

Job Responsibility:

Conduct in-depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance
Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging
Evaluate market awareness levels and develop full-funnel creative strategies that align with customer journeys
Build creative roadmaps for DTC brands, integrating prospecting, retargeting, and re-engagement tactics
Concept new hooks and angles based on emotional drivers and product benefits
Create testing frameworks and prioritize experiments across ad formats
Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards
Collaborate with creators to refine tone, pacing, and authenticity
review rough cuts to ensure alignment with strategy
Curate social proof and testimonials for use in ads, emails, and landing pages
Partner with Media Buyers to align creative with funnel stages and performance KPIs
Work with copywriters, designers, and editors to translate briefs into polished, brand-right content
Guide messaging and visuals for email/SMS flows and CRO landing pages
Guide Creative Generalists by providing direction, feedback, and approvals on deliverables to ensure brand consistency and performance alignment
Focus on conversion rate optimization (CRO) through data-driven creative strategy and testing
Oversee creative direction without direct involvement in web design execution
Track performance data across channels, spotting winning creatives and underperformers
Document learnings and build “swipe files” of high-performing hooks and formats for internal use
Continuously iterate on campaigns based on testing results and audience feedback
Present creative strategies, testing plans, and performance recaps to clients and internal leadership
Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals

Requirements:

Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing
Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements
Strong leadership and feedback skills to guide generalists and align creative output with performance goals
Ability to drive creative decisions that enhance campaign effectiveness and conversion rates
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed

What we offer:

Permanent WFH setup
Unlimited FREE access to MAG School courses and SOP Library
Opportunities for professional development and career advancement

Additional Information:

Job Posted:
January 10, 2026

Employment Type:

Fulltime

Work Type:

Remote work

My Amazon Guy - All Job Offers

Job Link Share: