Creative Strategist

• Lead the creation of high-converting ads (video, statics and motion design) for social media from concept to final asset, developing detailed briefs aligned with brand storytelling and paid media goals
• Build performance-driven creative strategies rooted in personas, motivators, awareness stages, not just formats or trends
• Stay ahead of platform trends and e-commerce best practices to keep creative output competitive
• Strategize with Media Buyers on seasonal campaigns and consult with Video Editors and Content Producers on production best practices
• Develop scalable testing roadmaps across hooks, angles, personas, offers, structures, and visual approaches
• Translate performance insights into actionable creative iterations and clear next steps for production teams
• Own the full creative lifecycle: concept ideation → briefing → production feedback → iteration → scaling analysis
• Build and manage a diversified pool of UGC creators across verticals, handling outreach, negotiation, onboarding, and long-term relationship management
• Activate large-scale UGC campaigns, maintaining structured databases to track creator performance, pricing, and availability
• Provide creators with strategic feedback to improve their content delivery (storytelling, pacing, retention, and conversion potential)
• Manage the end-to-end UGC pipeline: sourcing, briefing, content validation, revisions, approvals, and delivery coordination
• Read and interpret Ads Manager data to inform creative decisions, track key metrics (CTR, CPA, ROAS, Hook & Hold rate…), and deliver monthly performance reports
• Partner with Performance Managers to iterate on top-performing creatives and scale winning assets
• Build actionable learnings from top performers and low performers to improve future concepts and testing strategies
• Develop standardized processes and implement automation tools to streamline briefing, onboarding, and reporting workflows
• Collaborate closely with Performance, Paid Media, and Creative teams, and work to continuously improve quality and strategic alignment
• Maintain organized creative testing systems, performance documentation, and iteration tracking across clients and campaigns

• 2+ years in creative strategy, UGC, or performance marketing within e-commerce or DTC
• Proven experience sourcing, briefing, and managing UGC creators or influencers with measurable results
• Strong grasp of what makes paid social ads convert, with the ability to identify winning creatives and apply those learnings
• Hands-on Ads Manager experience and comfort reading campaign data for creative planning
• Experience working in fast-paced testing environments with high creative volume and rapid iteration cycles
• Knowledge of AI-powered creative production tools and performance tracking platforms such as Motion is a strong plus
• Highly organized with strong project management skills and the ability to manage multiple productions simultaneously
• Highly autonomous, organized, and a clear communicator
• Fluent in English
• professional proficiency in French

Knowledge of AI-powered creative production tools and performance tracking platforms such as Motion is a strong plus

• Join a High-Performance Team: Be part of a fast-growing and impact-driven agency, working alongside top-tier talent focused on results
• Work from anywhere, while connecting with a collaborative, high-energy team
• Access continuous opportunities to expand your expertise, take on new responsibilities, and accelerate your career trajectory
• Collaborative Culture: Be part of a team that values efficiency, transparency, and shared success, where everyone contributes to collective performance
• Competitive Compensation: Receive a salary that reflects your skills and experience, complemented by performance-based bonuses