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This isn’t a post-and-pray social role. It’s an opportunity to build the growth engine behind an ambitious, fast-scaling cultural platform. You’ll sit at the centre of launches-owning paid social creative, running disciplined testing, and turning insight into repeatable playbooks. At the same time, you’ll drive end-to-end campaign delivery, working directly with top-tier creative talent to make every drop land.
Job Responsibility
Own paid social creative end-to-end (key growth driver)
Build a proper testing engine-angles, hooks, formats, learnings that compound
Shape how talent shows up on their own channels-especially Instagram
Partner directly with artists to improve performance, every launch
Run collection drops from kickoff → live (timelines, assets, execution)
Brief and steer writers, editors, and art directors
Get hands-on with content when it’s faster/better (design tools + AI)
Turn performance data into sharper creative + smarter playbooks
Requirements
A paid social creative strategist or a sharp content/copy thinker ready to step up
Commercially minded, creatively strong, and genuinely into paid social
Strong writing + a good eye (you know what works-and why)
Organised operator-nothing slips
Confident briefer who raises the creative bar
Comfortable working directly with creative talent
Curious about AI and already using it
~3-6 years’ experience (flexible for standout profiles)