Creative Strategist Job at On Board Experiential (Los Angeles)

Job Description

The Creative Strategist is a key member of the Creative team, focusing on driving the development of insightful, measurable big ideas that exceed client expectations, achieve results, and drive business for the agency. The Creative Strategist demonstrates an ability to conduct timely, relevant research and generates strong insights to drive creative thinking. This person must show an affinity for creative ideation, leading and contributing to brainstorms and concept development, creating measurement plans and recaps, and sticking with a project long-term to ensure success throughout the process. The Creative Strategist will drive concept development for select experiential projects and RFPs, while working in collaboration with other Creative team members as well as cross departmental teams.

Job Responsibility

Conducting research from various sources, including primary research and secondary research from databases and industry sites
Synthesizing this research into digestible outputs, for use on projects, RFPs, and client presentations
Proactively researching client brands and industry trends to support fresh thinking and the creation of impactful experiences
Developing measurable objectives and Key Performance Indicators to help ground and guide overall concept and proposal development
Identifying key insights for creative concepting and brainstorms
Contributing to the development of big, brave creative ideas as part of ongoing and new creative projects
Participating in client presentations and pitches as needed
Developing Measurement Plans for new and ongoing proposals and projects
Supporting the Account team in collecting and analyzing KPI-related data in efforts to calculate ROI/ROE and provide insightful recommendations
Clearly articulating ideas in presentation decks, social posts, case studies, or other formats as needed, in multiple brand voices
Crafting and presenting well-articulated plans and points of view, including comprehensive pitch decks and project plans
Leveraging AI-assisted writing tools as a output booster in copy development where appropriate
Applying sound judgment and rigorous quality control to all AI-supported outputs
Overall Strategy & Creative team support
Participating in client discovery calls
Presenting agency capabilities using strong storytelling skills
Copywriting support for both internal and project-specific deliverables

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Copywriting, or equivalent preferred
Minimum of two to five years’ experience in an advertising/marketing environment
Experience generating ideas, concepts and overarching strategy for advertising or brand experiences, such as events & tours, social media campaigns, and innovative interactive & experiential programs
Experience in copywriting in multiple brand voices
Excellent research and insight development skills
Strong copywriting and copyediting skills
Excellent client presentation skills
Strong understanding of experiential and 360 marketing campaigns, including social media, out-of-home, and guerilla tactics
Familiarity in working with and contributing to Brand Guidelines and Style Guides
Up to date on current media, industry and consumer trends that affect audiences
Ability to collaborate with cross-functional teams, including designers, producers, account managers, technologists, and more
Strong work ethic and ability to thrive in and enjoy a fast-paced, dynamic work environment
Entrepreneurial spirit with the ability to work as part of a team as well as independently
Ability to take direction and balance competing stakeholder feedback
Ability to travel and work occasional non-traditional hours (nights and weekends) as needed

Nice to have

Interest in and ability to Art Direct
Interest in athletics, sports marketing, financial or technology companies

What we offer

medical/dental/vision insurance
employer paid basic life and personal accident insurance
Annual Profit Sharing/Bonus Plan based on the company’s performance and your individual performance
401(k)
Healthcare Flexible Spending Account
Dependent Care Flexible Spending Account
PTO
STD/LTD insurance benefits
recovery days
happy hours
friendly but competitive fitness challenges
company offsites

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Creative Strategist

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